The marketing track prepares students for the strategic issues facing marketing managers when choosing target markets as well as gaining, retaining, and growing a customer base in a modern, competitive global marketplace. The marketing track requirements are intentionally flexible so that students can customize their course of study. Beyond the first-year core marketing management class, marketing students are required to take at least two (6 hours) of the following four courses: Marketing Research (MBA 650), Strategic Brand Management (MBA 657), Marketing & Brand Consulting (MBA 555), or Product Management (MBA 693R). Beyond these two required marketing courses (6 hours), the marketing track requires at least three more classes (9 hours) of marketing electives. These can include either or both of the remaining course options listed above and/or any of the additional marketing electives offered (e.g. Advanced Brand Strategy, Marketing Analytics, International Marketing, Pricing, etc.).