Tracks

Five tracks. Different directions.

Every BYU Marriott MBA student chooses one of five management tracks to build deeper expertise in an area of interest. Students’ choices reflect a range of career goals and experiences. See how students in the Classes of 2027 & 2028 chose their tracks as you consider where you might focus your MBA.

Graphic of student track choices by % of students in classes of 2027 and 2028 for BYU MBA.

Management Tracks

Finance

You’ll learn

Corporate finance · Investment banking and capital markets · Investments and portfolio management · Real estate finance · Fintech and financial institutions

Roles

Analyst to CFO · Investment banking · Private equity and venture capital · Asset management · Real estate · Fintech

Do it for real

Manage part of the $5M+ Silver Fund · Deploy capital through Cougar Capital · Build AI-native financial planning models and dashboards through AI Foundry

Learn more about the finance track

Marketing

You’ll learn

Product marketing · Brand building · Customer insights · Pricing strategy · Integrated communications · Global marketing · Product management

Roles

Product manager · Brand manager · Marketing director · Market research · Digital marketing · Sales management · Consulting

Do it for real

Develop branding for paid clients in the Marketing Lab · Advise growth stage start-ups on GTM strategies through Blue Forge · AI product management for clients through AI Foundry

Learn more about the marketing track

Operations – #4 ranking, Princeton Review

You’ll learn

Sourcing · Operations planning · Logistics and distribution · Demand forecasting · Manufacturing and product design

Roles

Supply chain manager · Operations manager · Purchasing manager · Production planner · Project manager · Consultant

Do it for real

Solve supply chain problems through Savage Global Consulting · Design improved processes for BlueForge client · Consult on demand forecasting for Cougar Strategy clients

Learn more about the operations track

Strategic Human Resources – #1 ranking, Princeton Review

You’ll learn

Talent management · Leadership development · Organizational design · Culture and employee experience · People analytics · Change management

Roles

HR business partner · Change management consultant · Senior HR consultant · VP of human resources · Director of employee experience

Do it for real

Change management with Cougar Strategy · Human capital strategy for growth-stage companies in BlueForge · HR products built in the AI Foundry

Learn more about the strategic HR track

Entrepreneurship – #2 ranking, Bloomberg BusinessWeek

This track is for students with a clear goal: found, acquire, or scale a business during the MBA or right after.

You’ll learn

Opportunity validation · Go-to-market strategy · Funding · Scaling and growth · Exit strategies

Roles

Founder or CEO · Acquirer of an existing business · Early-stage leader · Early-stage investor

Do it for real

Invest through Cougar Capital · Advise founders in BlueForge · Ship products with the AI Foundry

Learn more about the entrepreneurship track