The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.

Michaela Horn’s desire to study ExDM solidified after meeting a teacher lounging on a yoga ball, feet clad in Chacos. Now, as a leader of the Student Experience team, Horn wears her own pair.

Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.