The BYU MBA Marketing Track is designed to develop strategic marketing leaders with a strong focus on product management, prepared to excel in today’s competitive global marketplace. It emphasizes understanding customer needs and building strong brands to drive business growth.
The track aims to provide a comprehensive understanding of marketing principles and practices, with a particular focus on:
- Strategic Marketing Management
- Product Marketing Expertise
- Customer Insights
- Brand Building
- Integrated Marketing Communications
- Sales and Distribution
- Global Marketing
- Pricing Strategy
With a strong foundation in strategic marketing, with a particular emphasis on product marketing, brand management, and customer insights, the BYU MBA Marketing Track prepares graduates for leadership roles in a variety of marketing-related fields.
CAREER ROLES
This track prepares graduates for a variety of marketing leadership roles, including:
- Product Management: Product Manager, Product Marketing Manager, Group Product Manager
- Brand Management: Brand Manager, Associate Brand Manager, Brand Director
- Marketing Management: Marketing Manager, Marketing Director, VP of Marketing
- Market Research: Market Research Analyst, Market Research Manager
- Digital Marketing: Digital Marketing Manager, SEO/SEM Specialist, Social Media Manager
- Marketing Consulting: Marketing Consultant, Management Consultant
- Sales Management: Sales Manager, Regional Sales Manager, National Sales Manager
COMPANY PLACEMENT
CLASSES & ADVISEMENT
Marketing Track Course Recommendations