Vision, Mission, Values, and Guiding Principle
Our vision, mission, values, and guiding principle serve as the foundation and set the standard for all our work building the BYU Marriott brand. You’ll see that the key ideas expressed here—particularly in terms of our graduates’ character and their impact on the world—are woven into the messaging, although not always explicitly.
Our Vision
We aspire to transform the world through Christlike leadership.
Our Mission
We develop leaders of faith, intellect, and character.
Our Values
Faith in Christ. We value deep and abiding faith in Jesus Christ. Our faith gives us the capacity to envision a better future, the confidence to make that future happen, and the courage to act in the face of challenges.
Integrity in Action. We value integrity and hold ourselves to the highest moral and ethical standards. Acting with integrity builds trust, strengthens character, and focuses our ambitions on things of eternal consequence.
Respect for All. We value respect for all individuals as children of God and recognize the inherent worth, divine potential, and agency of each person. A climate of respect and belonging enhances our learning, facilitates collaboration, and encourages personal growth.
Excellence. We value excellence in learning, teaching, research, management, and leadership. An expectation of excellence magnifies our influence and motivates us to continually improve.
Our Guiding Principle
Centered on Students. We evaluate our decisions and actions by the impact they will have on the academic experience, professional preparation, character development, emotional well-being, and spiritual growth of our students.
Brand Personality
Here’s what we’d like others to say or think about BYU Marriott people when we’re out of earshot.
The cool head, the quick study, the “leaven” for teams, and the voice of optimism.
Cool head: The combination of our student profile and “crucible” environment produces graduates who exemplify grace, ingenuity, and innovative thinking under pressure.
Quick study: Our program produces graduates with a short learning curve.
“Leaven” for teams: Our graduates are the essential ingredient—by virtue of their selflessness, work ethic, and business intelligence—that makes every team better. They lift their teams and their entire organizations.
Voice of optimism: BYU Marriott students can envision a better future and inspire others to make it happen. They are a wellspring of positive energy.
Why It Matters
Our graduates exemplify grace, ingenuity, and innovative thinking under pressure. They’re quick studies who lift their teams and their entire organizations. They’re a wellspring of positive energy.
Big Idea
The big idea is a summary of our offer: what those who align with us can expect every time they interact with us. It’s intended for internal reference—it shouldn’t be used as a tagline or text.
An intense belief in the possible—and the insight to achieve it.
Why It Matters
The big idea offers a lens or filter for communicators—when you collect information, think of how the story you’re forming can ultimately embody the big idea.