The BYU Marriott color palette builds off of the university palette. Navy, white, royal, and slate gray retain a strong connection to the BYU brand.
Primary Colors
Navy
PMS 648 C
HEX: #002E5D
RGB: 0 | 46 | 93
CMYK: 100 | 69 | 0 | 56
White
HEX: #FFFFFF
RGB: 255 | 255 | 255
CMYK: 0 | 0 | 0 | 0
Secondary Colors
Royal
PMS 293 C
HEX: #003DA5
RGB: 0 | 61 | 165
CMYK: 100 | 76 | 0 | 9
Slate Gray
PMS 430 C
HEX: #7C878E
RGB: 124 | 135 | 142
CMYK: 50 | 34 | 27 | 11
Accent Colors
BYU Marriott has provided accent colors that complement the primary and secondary color palettes. Accent colors are broken into five hues in three tonal ranges—light, medium, and dark.
Light Tones
PMS 7405 C
HEX: #F2CD00
RGB: 242 | 205 | 0
CMYK: 7 | 16 | 100 | 0
PMS 7413 C
HEX: #DC8633
RGB: 220 | 134 | 51
CMYK: 9 | 57 | 92 | 0
PMS 5145 C
HEX: #9B7793
RGB: 155 | 119 | 147
CMYK: 25 | 51 | 5 | 20
PMS 556 C
HEX: #6FA287
RGB: 111 | 162 | 135
CMYK: 54 | 8 | 47 | 14
PMS 5415 C
HEX: #5B7F95
RGB: 91 | 127 | 149
CMYK: 56 | 24 | 11 | 34
Medium Tones
PMS 730 C
HEX: #9E652E
RGB: 158 | 101 | 46
CMYK: 30 | 60 | 97 | 17
PMS 7597 C
HEX: #D14124
RGB: 209 | 65 | 36
CMYK: 0 | 85 | 95 | 2
PMS 255 C
HEX: #72246C
RGB: 114 | 36 | 108
CMYK: 53 | 100 | 0 | 16
PMS 7743 C
HEX: #44693D
RGB: 68 | 105 | 61
CMYK: 65 | 14 | 80 | 45
PMS 3553 C
HEX: #006FA8
RGB: 0 | 111 | 168
CMYK: 100 | 51 | 13 | 1
Dark Tones
PMS 439 C
HEX: #493C38
RGB: 73 | 60 | 56
CMYK: 58 | 63 | 64 | 50
PMS 4102 C
HEX: #51140C
RGB: 81 | 20 | 12
CMYK: 40 | 88 | 84 | 63
PMS 6076 C
HEX: #3D023C
RGB: 61 | 2 | 60
CMYK: 71 | 99 | 39 | 53
PMS 2411 C
HEX: #023508
RGB: 2 | 53 | 8
CMYK: 81 | 50 | 91 | 64
PMS 296 C
HEX: #011C2B
RGB: 1 | 28 | 43
CMYK: 90 | 73 | 56 | 69
Usage Guidelines
Accent Colors
Navy and white complement a wide range of colors. In publications, websites, and other communications, remember and apply the following guidelines:
- Do use an accent color in limited ways to support specific communication objectives.
- Don’t use an accent color in a way that implies it is the official color of the school.
- Don’t pair an accent color with navy in a way that implies it has equal or secondary status as a university color.