Primary Fonts
The BYU Marriott brand incorporates two typefaces: Ringside Narrow (primary) and Freight Text Pro (secondary). Ringside Narrow is versatile and can be used for all typographic hierarchies, while Freight Text Pro should be reserved specifically for body copy as an alternative to Ringside Narrow. Despite having distinct personalities, these two typefaces complement each other effectively.

Ringside Narrow
In Logos
Never reset typography used within a logo. Official BYU Marriott logos do not require a font license for the logo to present correctly.
Online
If your website is using the BYU Marriott themed WordPress content management system (CMS) or the university provided–Brightspot CMS with the default fonts, your fonts will be in compliance with the brand guidelines and you will not need to purchase an additional font license. The BYU web theme uses Ringside Narrow SSm in its menus and the footer and Public Sans for the body text. See the Web Typography section of the online BYU Brand Guide for additional information.
Purchase
If you wish to use Ringside Narrow in print or other applications, you may purchase a single-user license for $25 through BYU Brand & Creative.
Freight Text Pro
Purchase
Freight Text Pro is an Adobe font and is available through an Adobe Font license.
Alternate Fonts
For Microsoft Word, PowerPoint, or in other instances where Ringside Narrow and Freight Text Pro are not available, Franklin Gothic may be substituted for Ringside Narrow and Georgia for Freight Text Pro.

Additional Fonts
Fonts that are not part of the BYU or BYU Marriott brands may be used for campaign-related display purposes and should be paired with Ringside Narrow.
Typography Dos and Don’ts
Do pair Freight Text Pro with Ringside Narrow. Additional display fonts may be used for campaign-related purposes.
Do avoid busy backgrounds, especially for body text. Busy backgrounds make text hard to read.
Do use a limited number of colors when setting typography. Make sure they are designated for a specific purpose.
Do ensure there is sufficient contrast between the text color and the background color. WCAG AA 2.1 contrast ratio is required online and recommended for print.
Do use size, weight, capitalization, and color to help create hierarchy and emphasis with type. Take a minimalist approach to indicating emphasis.
Don’t use more than two different typefaces in one communication piece. The exceptions to this are if additional typefaces are in logos or wordmarks or if an event or campaign uses a specific display font.
Don’t render text too small to be read easily. For print items, body text should generally be about 9 or 10 points or larger, depending on the typeface. For online usage, body text should be the equivalent of 18 point minimum size.
Don’t use multiple type styles for emphasis.
Don’t use fonts that have not been properly licensed from BYU Brand & Creative, BYU OIT, or BYU Marriott Marketing, Communications, and Technology.