BYU Standards and Expectations
Social media channels are important and highly visible representations of the university and your organization. Please note the following university standards:
- Account Approval: All social media accounts must be approved by University Communications. Units intending to start or close an account on any platform must apply with University Communications beforehand.
- Content Review: All social media content must be reviewed by a nonstudent university employee before it goes live.
Naming and Avatars
To clearly identify your organization on social media, your organization name should include “BYU Marriott” (e.g., BYU Marriott School of Business, BYU Marriott MBA Program, BYU Marriott Information Systems). The only exception to this is for centers (e.g. Ballard Center for Social Impact).
Avatars
BYU Marriott Academic Areas
Please refer to the social media avatars for your appropriate avatar.
BYU Marriott Centers
Please use the icon that is associated with your center’s logo if one exists.
BYU Marriott Clubs
Please use your club’s approved logo.
Other Principles
In planning your social media avatar, consider these best practices:
- Avatars are small, which means that if you have a lot of text, it will be difficult to read. If you use text in your avatar, be sure it is large enough to be legible. An avatar is the place to show layers of organizational hierarchy.
- Social media platforms generally display your organization name next to the avatar, so you may not need to repeat your full name in the avatar graphic.
- Initials, acronyms, or shortened names can be effective, but be aware of other campus entities that may share similar names, initials, and acronyms. Also be cautious of initials or acronyms that may communicate something you do not intend.
- Campus units should not create new logos or identifying graphic symbols to use as avatars.
BYU Best Practices
Please refer to brand.byu.edu/social-media for the university’s policies and best practices.
