Student Association Logos - Brand Guide - BYU Marriott School of Business

Each BYU Marriott student association is allowed to have its own logo or wordmark for use on its own materials. All student association logos must be submitted and approved through BYU Marriott and BYU administration before being used. Materials produced by the student association that utilize its logo are to be approved by the association’s advisor.

The creation of logos for student academic associations is the responsibility of the club or association. Once a logo is created, it must be approved for use by BYU Marriott Marketing, Communications, and Technology and BYU.

Visual Identity Guidelines

Student association logos are not bound by BYU visual identity guidelines, but they should represent the university well. Please follow design best practices when creating a logo.

Student association logos should identify the student organization and not be confused with any academic program or center. These logos should NOT mimic, alter, or contain an existing BYU or BYU Marriott logo in part or in whole, including any BYU athletic marks (stretch Y, cougar head, etc.). In addition, student association logos may NOT contain the name “BYU” in its logo design, no matter what font treatment is used.

If a student organization is a chapter of a national organization, please contact the BYU Marriott Marketing, Communications, and Technology office in 490 TNRB for additional criteria and approvals.

Approval Process

New Logos

Please submit your desired student association logo, along with any logo variations, for approval to byumarriottlogos@byu.edu. Sending an email does not guarantee automatic approval. Requests will be processed as soon as possible, and you will be notified if your logo is approved as is or if any revisions are required. Note that the approval process takes two weeks.

Previously Approved Logos

Any updates or changes to your student association logo will need to be reapproved through the same process as a new logo.

Logo Usage

Promotional Materials

Only approved logos may be used on advertising and promotional materials. If a logo is not approved, it cannot be used for on-campus advertising such as digital signage.

The advisor to the student association is responsible for all materials produced by the student association. All communications (whether using a club logo or not) are to be approved by the advisor before posting, distribution, or publication. All copyright guidelines, including obtaining proper rights and permissions, must be followed. In general, BYU and BYU Marriott logos are not to be used on student association promotional materials.

Swag

To incorporate logos into student association swag, please work with your sponsoring department’s administrator or the BYU Marriott Marketing, Communications, and Technology office to ensure the appropriate use of your designs and any incorporated logos.

Websites

All logo guidelines outlined above also apply to student association websites. BYU Marriott web templates (including site banners, identity markings, and design elements) may not be copied or adapted to be used in whole or in part of a student association’s site. Student associations are responsible for creating and managing their own websites.

Approved Student Association Logos

Below is a list of approved student association logos. If you do not see your club or association’s logo, it has not been approved for use. Any new or updated logos must be submitted through the approval process outlined above.