BYU Marriott has its own secondary sub-brands. Sub-brands are campus units that directly execute or support the academic mission of BYU with its primary academic audiences.
Each program has its own approved logo available in two configurations: centered and left aligned. Each variation is also available in full color (navy and slate gray), navy, white, and black. Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. The logos can be downloaded using the link provided at the bottom of the page.
Centered Variations
Left Aligned Variations
Logo Usage Guidelines
Logo Color Usage
Below are the only acceptable colorations of the logos. Be sure to place a logo on a clean, uncluttered background; also, use background colors that offer sufficient contrast for the logo to be clearly visible.
Clear Space
Photos, text, and graphic elements must maintain a clear space around the logo, equal to the width of the B in BYU, to ensure legibility and prominence.
Minimum Scale
The logos should always be large enough to be legible. Please refer to the minimum widths below for each logo configuration.
Dos and Don’ts
Do place the logo on an area of the photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
Do choose a background color from the BYU Marriott marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
Do tint background colors as a way to provide enough contrast behind the navy and full color logos.
Don’t distort or stretch the logo.
Don’t pair the logo with graphic iconography.
Don’t change the size relationship of the logo components.
Don’t use the monogram or logo in colors other than full color (navy and slate gray) navy, white, or black.
Don’t remove MarriottSchool of Business from any logo.
Don’t alter the typography or recreate the logo.
Don’t rearrange the logo elements. Approved social media avatars are an exception to this rule.
Don’t apply the logo on a color that does not provide adequate contrast for readability or on a complex background that obscures readability.
