Branded Merchandise

Merchandise Approval

Branded merchandise should be approved before being ordered. For approval on BYU Marriott merchandise please email a description of the product, vendor, the intended audience/recipients, and a copy of the artwork to byumarriottlogos@byu.edu or call (801) 422-7696.

BYU Marriott student associations do not need to seek approval for merchandise designs provided those designs do not incorporate the names and/or logos of BYU or any other official BYU unit (e.g. BYU Marriott, Ballard Center, BYU Athletics, etc.). When designing branded merchandise, please adhere to design best practices and all copyright and trademark laws. If you would like to incorporate the names and/or logos of any BYU or any other official BYU unit, please contact BYU Marriott Marketing, Communications, and Technology at (801) 422-7696 or marriott@byu.edu.

Approved Vendors

All BYU-branded merchandise must be produced by a company that has a current licensing agreement with BYU through our licensing agent CLC (Collegiate Licensing Company). Please visit brand.byu.edu/merchandise for a list of approved vendors.

If you have any questions about merchandise or the companies licensed to produce BYU merchandise, contact Adam Parker in BYU Trademark Licensing at (801) 422-1920 or aparker@byu.edu.

Guidelines

Merchandise and promotional items allow BYU Marriott entities and individuals to express what the BYU Marriott brand means to them. Follow these guidelines for branded swag that effectively represents BYU Marriott.

Brand Essence: BYU Marriott merchandise should reflect the BYU Marriott brand. It should also be consistent with BYU standards and values, including the CES Honor Code and CES Dress and Grooming Principles and Expectations.
BYU Marriott Logos: BYU Marriott merchandise should show a BYU Marriott logo, when possible, as either a dominant or secondary image. Do not modify the shape of logos and do not add or remove logo elements.
BYU Marriott Colors: The BYU Marriott logo should appear only in approved logo colors.
Minimum Size: Ensure that logos are large enough to be read clearly and to reproduce well. In most applications, the logo should be at least 1.25 inches wide. Please note, embroidery may require a larger width.
Athletic Events: A nonathletic entity may use an athletic logo on merchandise for an athletic event, but the entity’s approved logo (using the BYU Marriott logo) must also appear on the item (in a separate location).
Informal Merchandise: On informal merchandise (T-shirts, mugs, stickers, etc.), artwork can be more informal: The artwork can include graphics and can show the BYU Marriott name in any typeface. But such one-time artwork is not a logo and cannot be repeated. An approved logo should also appear on the merchandise unless BYU Marriott School of Business already appears in the graphic. All informal merchandise must be approved by BYU Marriott Marketing, Communications, and Technology.

Apparel

For specific apparel guidelines, please click on the appropriate tab below.

Single Imprint
Dual Imprint

Solid Polos

The position of the logo is either on the front over the left breast or on the yoke, lower than the collar but above the shoulder blades. There is no option to print on the sleeve.

BYU Marriott Pattern Polos

The position of the logo is on the front over the left breast. There is no option to print on the sleeve or on the back. Always make sure there is enough contrast for readability over the pattern.

Graphic T-Shirt

Graphic T-shirts allow for more informal expression and often serve as memorabilia from events or teams. Because they tend to showcase more creative design, it’s important to remember that the imagery still represents the BYU Marriott brand.

The primary BYU Marriott logo or academic area logo should be visibly incorporated on the T-shirt, ensuring proper adherence to clear space guidelines. An official logo should not be merged with the graphic artwork. An exception to this is the Block Y as exemplified in the stylized sample—shown on the side of the mountain in the illustration. In such cases, artwork approval is required from BYU Marriott Marketing, Communications, and Technology.

Solid Polos

The BYU Marriott logo is always on the front over the left breast. In addition, academic areas can use either the formal or abbreviated version of the ancillary wordmark on either sleeve. There is no option to print on the back.

BYU Marriott Pattern Polos

The BYU Marriott logo is always the front over the left breast. In addition, academic areas can use either the formal or abbreviated version of the ancillary wordmark on either sleeve. There is no option to print on the back. Always make sure there is enough contrast for readability over the pattern.

Graphic T-Shirt

Swag

For specific swag guidelines, please click on the appropriate tab below.

Single Imprint
Dual Imprint

Water Bottle

Use the primary, sub-brand, or endorsed brand logo. The centered logo should be used when the orientation of the logo is horizontal and the flush left logo should be used when the orientation is vertical. Vertical logos should read top to bottom, running down as positioned in the example.

BYU Marriott Pattern Water Bottle

Primary Logo

Use the centered version of the primary logo. Always make sure there is enough contrast for readability over the pattern.

Program Logo

Use the flush left version of a program logo. It should read top to bottom, running down as positioned in the example. The location of the logo should be above center. Always make sure there is enough contrast for readability over the pattern.

Merchandise Inspiration

Ancillary Wordmarks & Abbreviations

Ancillary wordmarks and abbreviations may be used in cases where brevity is essential—typically on promotional merchandise. Wordmarks may be used in place of the formal program logo lockup, but the primary BYU Marriott logo must also be visible. Do not pair academic program logos with ancillary wordmarks.

Water Bottle

Double imprints should always include the primary logo along with an academic area or abbreviated wordmark. The centered logo should be used when the orientation of a logo is horizontal (option 1). Use the flush-left logo when the orientation is vertical (option 2). Vertical logos should read top to bottom, running down as positioned in the option 2.

Name Tags

If you are an employee and are in need of a magnetic plastic name tag, please place an order in the BYU Marriott Shop. These name tags are to be ordered for employees only.

If you need a magnetic plastic name tag for other groups (e.g. advisory boards, students, or student associations), please contact BYU Marriott Marketing, Communications, and Technology at (801) 422-7696 or marriott@byu.edu.

For one-time-use printed name tags, please visit the printed templates page.