We’ve crafted three key messages: a core message—which also serves as our elevator pitch—and two supporting messages to highlight the different facets of the BYU Marriott experience.
Our goal is to provide you with an overall sense of how to express all things BYU Marriott in a consistent voice so you can create context (answering the “Why” and “Why it matters” of what we do) and tell stories strategically.
You can repurpose this language if it works for you, or you can use it as a starting point—just remember to start with an audience-centric perspective and use a conversational tone.
Core Message/Elevator Pitch
Leading to a Greater Purpose
Creating a culture where trust, talent, and ideas thrive is a leader’s most important job. Inspired by the model of Christ’s leadership, BYU Marriott prepares our students to motivate and mobilize people to a greater purpose. Our graduates are known for their groundedness and optimism; their integrity and sense of responsibility run deep. Wherever they go, whatever jobs they tackle, they transform individuals, teams, organizations, and communities.
Why It Matters
Every business school promises to develop leaders. What distinguishes BYU Marriott graduates is how they lead. We unapologetically and emphatically assert a worldview that connects our faith and the character of the BYU Marriott community to the urgent leadership needs of contemporary organizations.
Supporting Messages
Christlike Leaders, Continual Learners
From their church experiences, our students have learned to do the hard work of stewardship. They know how to prioritize, persuade, and persevere; they’re open to feedback and understand that successful collaboration—in any realm—starts with respecting differences. It would be easy for BYU Marriott to simply “stamp student passports” and send students on their way. But we know the most effective leaders embrace humility and seek continual improvement, so we intentionally challenge our students with a rigorous, deeply experiential curriculum. Our graduates understand that it’s essential to continually grow.
Why It Matters
We delineate the distinctive qualities and potential our students bring to us, and we build on those assets.
Transformative Role Models, Teachers, and Scholars
Our faculty and staff choose to work at BYU Marriott because they want something more out of academic and professional life: to fully live out their faith and values while teaching at the leading edge of business, involving and serving students in knowledge generation, and being life-changing mentors. When BYU Marriott employees talk about integrity, getting priorities straight, and blessing the lives of others, it comes from the heart—and our students take it to heart.
Why It Matters
Only at BYU Marriott will business students find a critical mass of faculty and staff who can mentor them in every aspect of their lives, creating a profoundly cohesive and enduring transformative learning experience.