Marketing News 

After he learned from a fast-food mogul and role model, Dustin Leonard dreamed of becoming a successful marketer. Now a BYU Marriott School of Business marketing senior, Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities. 

BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition at Utah State University (USU). The team members were awarded $4,000 in prize money for their victory and have caught the attention of recruiters and potential employers with their award-winning work.

After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths. This sudden shift in plans started a long road through marketing, entrepreneurship, business consulting, and ultimately to the BYU Marriott School of Business as an adjunct professor of management.

The Brigham Young University Marriott School of Business welcomes nine new professors this fall.

Inspired by his father, Carlos Valles moved from Mexico to the United States to study at the BYU Marriott School of Business and launch his career. Now working as a brand manager for The Hershey Company, the marketing alum is fueled by his passion for business and influential experiences at BYU Marriott. 

Every year, each department in the BYU Marriott School of Business selects one outstanding student to receive the Bateman Award, which recognizes excellence both inside and outside the classroom. The award is named after Merrill J. Bateman, who served as the dean of BYU Marriott from 1975–79 and the president of BYU from 1996–2003. 

Inspired by the help and guidance he received from his peers and professors at the BYU Marriott School of Business, marketing senior Parker Stohlton decided to give back. Stohlton’s efforts eventually culminated with the creation of a program to help pre-business students land internships and gain valuable work experience. Driven by his passion for marketing and making connections with others, Stohlton works hard to pass on the baton to the next generation of BYU Marriott students.

Within of a year of graduating from the BYU Marriott School of Business, Luisa Chil helped build a company from the ground up. Now working at a digital marketing agency in Chicago, Chil uses her past growth experiences and lessons she has learned to help her succeed in her career and give back to her community.

Marc Dotson, a BYU Marriott School of Business assistant professor of marketing, ventured through various fields of study, including journalism, political science, and international political economy, before discovering how marketing could be used to fulfill his aspiration of helping people make better decisions.

In a global market that is constantly expanding, companies that wish to succeed must understand how to apply business strategies and models to a plethora of cultures and peoples. Through the efforts of dedicated faculty at the BYU Marriott School of Business, students in the marketing program are getting firsthand knowledge of what it means to market to a global audience; they are also learning how to truly make the world their campus.

As COVID-19 forced businesses to reevaluate how they operate in times of crisis, the normal practice of college students traveling to companies around the world to complete internships became untenable. However, in the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences. As students remotely worked on projects in the lab, they developed their skills and helped clients find the insights needed in an ever-changing and fast-moving world.

The four years a student spends in high school are a time of growth, fun, and. . . coming up with creative solutions to help a company save thousands of dollars? For Spencer Call, that was exactly his high school experience. Now a student at the BYU Marriott School of Business, Call is building on the work he did years ago to develop the skills necessary to create a career that will not only help him grow as a person but also help improve the lives of the people around him.

As a former singer in the Tabernacle Choir at Temple Square, Jeff Larson recognizes the value of carefully following instructions as he and his fellow choir members must follow their conductor precisely in order to create beautiful music. However, as an associate professor of marketing at the BYU Marriott School of Business, he encourages his students to look beyond the instructions they’re given and use their unique abilities to create digital marketing strategies that are new and different.

As someone who has both stood at the summit of Mt. Kilimanjaro in Tanzania and sits at a desk inside Google headquarters in California, BYU Marriott School of Business marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach physical and personal summits.

Dr. Glenn Christensen, an associate professor of marketing and Garrett Research Fellow at the BYU Marriott School of Business, has been recognized, along with his colleagues, for their research on minority entrepreneurs and the challenges they face when trying to acquire funding. They received the AMA-EBSCO Annual Award for Responsible Research in Marketing from the American Marketing Association and were named finalists for the first-ever Bradford-Osborne award from the Foster School of Business at the University of Washington.

Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

The BYU Marriott School of Business named eleven recent graduates as 2020 Merrill J. Bateman Outstanding Student Award winners.

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school’s newest associate dean. Anderson takes over for previous associate dean Keith Vorkink on 18 May.

For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.