Marketing News 

In the Netherlands, BYU Marriott School of Business students visited a multinational company in the morning, then rented bikes to ride through Amsterdam in the afternoon. In Italy, they attended classes in the morning and headed to go see an evening football match or an opera in Milan. Regardless of the location or the activity, BYU Marriott students who participate in the annual Business Semester in Italy and Europe make connections while immersing themselves in new cultures.

Brigham Young University student Grady Call thought the motto “The world is our campus” was a little cheesy when he first arrived to campus. But when he competed in the Computers for Change Case Competition hosted by the BYU Marriott School of Business’s Whitmore Global Business Center, he realized the phrase held some truth for him. “Here we are learning about Africa from Provo,” says Call, who’s studying international relations and economics. “It’s been a really cool feeling to be able to work on things that can have a real difference there.”

While the internet continues debating if fruit snacks are candy, General Mills is working to put their product Gushers in the candy aisles. To do this, the company went through BYU Marriott to enlist the help of five students.

Thinking critically about his own faith, his family, and his work helps Cameron Bale feel greater appreciation and fulfillment. As an assistant professor of marketing, Bale hopes to help students go beyond what they see on the page and think critically to find deeper solutions to problems, both in their assignments and their lives.

This year, a group of BYU Marriott School of Business students went on a two-day NetTrek to Dallas, where they met industry professionals and built connections—both with companies and their peers. While NetTreks are not uncommon, this trip was significant because of the variety of majors involved: students came together from marketing, global supply chain management, and information systems for a joint experience.

During the fall 2024 semester, BYU Marriott School of Business students Ellie and Trevor Lowry rode the bus home from class every weekday—not from the Tanner Building, but from Pforzheim University in Germany.

The skills that Stephanie Goldbaum and Michael Nichols learned in the marketing junior core classes didn’t just help them on tests and assignments: Their knowledge propelled them into the Arizona Collegiate Sales Competition.

In its April 2025 awards ceremony, the BYU Marriott School of Business recognized selected faculty, staff, and administrators for exemplifying the college’s vision, mission, values, and guiding principle in both classroom and administrative work.

Kate Shriber, a senior from Pleasanton, California, was serving a mission for The Church of Jesus Christ of Latter-day Saints in Chile when the COVID-19 pandemic began. Since she and her companion couldn’t go out to teach people in person, she served by making videos about the gospel and sharing them on social media, ultimately discovering an unexpected passion: marketing.

Facing an increasingly competitive job market, business students may wonder how they can stand out after graduation. Some students at the BYU Marriott School of Business are turning to the Marriott Student Review to diversify their skillset and gain communication and leadership experience to boost them along their professional journey.

In March the BYU Marriott School of Business administration recognized a graduating student from each undergraduate program with the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.

If Michael McLennan had followed his original life plan, he believes he would already have graduated from college and started working as a software developer in his home country of Scotland. Instead, McLennan followed the promptings of the Lord and found even greater joy and purpose.

If there’s one word that alum Tyler Banks uses every day, it’s team. Whether he is with his coworkers at Alliant Private Client or with his family at home, Banks believes that teamwork is essential to make meaningful progress in life.

Fortune 500 railway companies don’t often need to remove acres of rare palm trees from their properties, but when Union Pacific was faced with this issue, they turned the problem over to five pre-business students at the BYU Marriott School of Business.

At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college. “At BYU Marriott, our faculty are dedicated teachers, exceptional scholars, and transformative role models. We are thrilled to welcome these new professors and know that their insights and experience will greatly enhance the educational experience of our students.”

Darron Billeter, an associate professor of marketing in the Marriott School of Business delivered Tuesday’s devotional address, focusing on prioritizing learning—particularly learning of Jesus Christ. “The Lord has given us guidance concerning how to focus our learning. He taught, ‘learn of me,’” Billeter explained.

To senior Seth Knowlton, the president of the Marketing Association at the BYU Marriott School of Business, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.

Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”

From choosing a restaurant for a special dinner to selecting a new part for a car, consumers are heavily influenced by the experiences of their online peers. However, often lurking beneath the surface of online reviews is misinformation that threatens to erode this trust. A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain. Elder took over for the previous department chair, S. Tom Foster, on July 1, 2023.