Marketing News 

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain. Elder took over for the previous department chair, S. Tom Foster, on July 1, 2023.

As a student at BYU, Skylar Oreno is surrounded by high-achieving peers and faculty—a stimulating environment that can also come with high standards and pressures. But Oreno’s unique priorities helped him overcome these pressures, dual major in anthropology and marketing, and transform into the college graduate he couldn’t imagine from his first days on campus.

Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take.

Vice president of marketing at Sensapure, Scott Rackham brings a robust background in brand consulting and advertising as an adjunct professor of marketing at BYU Marriott. But whether he’s at an agency or in the classroom, Rackham uses his nearly three decades of experience to serve as a catalytic mentor for dreamers around him.

Eight students representing BYU Marriott at the fall 2022 MarketStar case competition began preparing long before the annual event kicked off. Preparation for these two teams started in the classroom and continued until seconds before they faced the judges.

At this year’s new student orientation, the incoming marketing students at the BYU Marriott School of Business didn’t sit through a lecture or leaf through informational packets. Rather, the students experienced the tight-knit culture of BYU Marriott’s marketing program by embarking on their first “family” trip.  

For three undergraduate marketing students from the BYU Marriott School of Business, the best part of winning Blip’s marathon case competition wasn’t taking home the impressive $20,000 prize. Rather, the highlight was making a difference in the community by helping a local nonprofit achieve its vision.

Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident and was hovering between life and death. That pivotal moment in Hardy’s young life reaffirmed to him the importance of family. Later when Hardy attended the BYU Marriott School of Business and then pursued his career, that value of family never changed.  

Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan. He not only respected everything about Jordan—from his work ethic on the court to his fresh line of sneakers—but he also appreciated the trials Jordan overcame in his life to become one of the greatest basketball players in the NBA. Sitterud followed Jordan’s example of persistence by never giving up on his own dreams, including being admitted to BYU after several attempts and later the BYU Marriott School of Business. 

Darron Billeter cherishes the moments when his students knock on his office door for a quick visit. He sees the value and potential each student has as he sits down and chats with each of them about their current circumstances and lives. Billeter’s overall goal as an associate professor of marketing at the BYU Marriott School of Business is to spend his time serving those he works with and those he teaches, emulating the light of his Savior, Jesus Christ. 

Standing in the heart of Curitiba, Brazil, as a 20-year-old missionary, Preston Haight had no idea what his next step in life would be. Approaching the end of his mission, he was only certain about two things: he loved baseball, and he had a job waiting for him at the surf shop where he had worked before his mission. From that uncertainty, Haight recalls specific people entering his life who divinely guided him to a passion he eventually became certain about—the marketing program at the BYU Marriott School of Business.  

After failing BYU Marriott’s introductory marketing class, Trapper Denton initially decided that marketing was not for him. However, encouraged by his wife, he retook the course. Thanks to that perseverance, Denton has now found his place in the marketing world and helps other students do the same.  

According to BJ Allen, the world of sales doesn’t mean charming a customer at their doorstep or tricking someone into a purchase. Instead, he passionately believes sales helps people find solutions to problems by introducing products or services one may not know ever existed. As an assistant professor of marketing at the BYU Marriott School of Business, Allen now wants to help his students feel the same way.  

The crackling sound of sparks, dancing orange flames, and the glowing light of a fire cast upon the faces huddled around it are the images and sounds that play in Marinne Pearson’s mind when she thinks about a campfire. When the 2013 BYU Marriott School of Business marketing alumna was working to rebrand a new company, Pearson likened the company’s service of bringing managers together for trainings to people gathering around a campfire.

When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Flash forward seven years and Jensen is a brand-new marketing graduate from the BYU Marriott School of Business.

Nine students at the BYU Marriott School of Business were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom. The annual award, named for Merrill J. Bateman, allows each undergraduate program at BYU Marriott to select a 2021–22 academic year senior for recognition.

Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for high-value prizes at the on-campus event dubbed Salesapalooza. With more than 60 student attendees and 40 sales professionals participating in the event, Salesapalooza proved to be a success for everyone involved.

In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager. Bond, an associate teaching professor of marketing at the BYU Marriott School of Business, uses this two-feet-deep pile of notes to plan lessons for his students, who he hopes to prepare for success in the marketing industry.

After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach. Zippi, who has had a lifelong passion for teaching, decided he wanted to share all he had learned from his career with the students at the BYU Marriott School of Business. Zippi is now in his fifth semester of teaching at BYU Marriott as an adjunct marketing professor teaching a sales course he created.

After he learned from a fast-food mogul and role model, Dustin Leonard dreamed of becoming a successful marketer. Now a BYU Marriott School of Business marketing senior, Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.