Marketing News 

If there’s one word that alum Tyler Banks uses every day, it’s team. Whether he is with his coworkers at Alliant Private Client or with his family at home, Banks believes that teamwork is essential to make meaningful progress in life.

Fortune 500 railway companies don’t often need to remove acres of rare palm trees from their properties, but when Union Pacific was faced with this issue, they turned the problem over to five pre-business students at the BYU Marriott School of Business.

At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college. “At BYU Marriott, our faculty are dedicated teachers, exceptional scholars, and transformative role models. We are thrilled to welcome these new professors and know that their insights and experience will greatly enhance the educational experience of our students.”

Darron Billeter, an associate professor of marketing in the Marriott School of Business delivered Tuesday’s devotional address, focusing on prioritizing learning—particularly learning of Jesus Christ. “The Lord has given us guidance concerning how to focus our learning. He taught, ‘learn of me,’” Billeter explained.

To senior Seth Knowlton, the president of the Marketing Association at the BYU Marriott School of Business, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.

Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”

From choosing a restaurant for a special dinner to selecting a new part for a car, consumers are heavily influenced by the experiences of their online peers. However, often lurking beneath the surface of online reviews is misinformation that threatens to erode this trust. A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.

BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain. Elder took over for the previous department chair, S. Tom Foster, on July 1, 2023.

Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take.

Vice president of marketing at Sensapure, Scott Rackham brings a robust background in brand consulting and advertising as an adjunct professor of marketing at BYU Marriott. But whether he’s at an agency or in the classroom, Rackham uses his nearly three decades of experience to serve as a catalytic mentor for dreamers around him.

Eight students representing BYU Marriott at the fall 2022 MarketStar case competition began preparing long before the annual event kicked off. Preparation for these two teams started in the classroom and continued until seconds before they faced the judges.

At this year’s new student orientation, the incoming marketing students at the BYU Marriott School of Business didn’t sit through a lecture or leaf through informational packets. Rather, the students experienced the tight-knit culture of BYU Marriott’s marketing program by embarking on their first “family” trip.  

For three undergraduate marketing students from the BYU Marriott School of Business, the best part of winning Blip’s marathon case competition wasn’t taking home the impressive $20,000 prize. Rather, the highlight was making a difference in the community by helping a local nonprofit achieve its vision.

Tyler Hardy was one day away from finishing his mission in Veracruz, Mexico, when he got an unexpected phone call. His older brother, Greg, had been seriously injured in a work accident and was hovering between life and death. That pivotal moment in Hardy’s young life reaffirmed to him the importance of family. Later when Hardy attended the BYU Marriott School of Business and then pursued his career, that value of family never changed.  

Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan. He not only respected everything about Jordan—from his work ethic on the court to his fresh line of sneakers—but he also appreciated the trials Jordan overcame in his life to become one of the greatest basketball players in the NBA. Sitterud followed Jordan’s example of persistence by never giving up on his own dreams, including being admitted to BYU after several attempts and later the BYU Marriott School of Business. 

Darron Billeter cherishes the moments when his students knock on his office door for a quick visit. He sees the value and potential each student has as he sits down and chats with each of them about their current circumstances and lives. Billeter’s overall goal as an associate professor of marketing at the BYU Marriott School of Business is to spend his time serving those he works with and those he teaches, emulating the light of his Savior, Jesus Christ. 

Standing in the heart of Curitiba, Brazil, as a 20-year-old missionary, Preston Haight had no idea what his next step in life would be. Approaching the end of his mission, he was only certain about two things: he loved baseball, and he had a job waiting for him at the surf shop where he had worked before his mission. From that uncertainty, Haight recalls specific people entering his life who divinely guided him to a passion he eventually became certain about—the marketing program at the BYU Marriott School of Business.  

After failing BYU Marriott’s introductory marketing class, Trapper Denton initially decided that marketing was not for him. However, encouraged by his wife, he retook the course. Thanks to that perseverance, Denton has now found his place in the marketing world and helps other students do the same.  

According to BJ Allen, the world of sales doesn’t mean charming a customer at their doorstep or tricking someone into a purchase. Instead, he passionately believes sales helps people find solutions to problems by introducing products or services one may not know ever existed. As an assistant professor of marketing at the BYU Marriott School of Business, Allen now wants to help his students feel the same way.  

The crackling sound of sparks, dancing orange flames, and the glowing light of a fire cast upon the faces huddled around it are the images and sounds that play in Marinne Pearson’s mind when she thinks about a campfire. When the 2013 BYU Marriott School of Business marketing alumna was working to rebrand a new company, Pearson likened the company’s service of bringing managers together for trainings to people gathering around a campfire.