Marketing News
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Gathering Around the Campfire
Wednesday Jun 08 2022
The crackling sound of sparks, dancing orange flames, and the glowing light of a fire cast upon the faces huddled around it are the images and sounds that play in Marinne Pearson’s mind when she thinks about a campfire. When the 2013 BYU Marriott School of Business marketing alumna was working to rebrand a new company, Pearson likened the company’s service of bringing managers together for trainings to people gathering around a campfire.
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Finding a Home at BYU Marriott
Thursday May 19 2022
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Flash forward seven years and Jensen is a brand-new marketing graduate from the BYU Marriott School of Business.
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Nine Undergraduates Presented with 2022 Bateman Award
Tuesday Apr 19 2022
Nine students at the BYU Marriott School of Business were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom. The annual award, named for Merrill J. Bateman, allows each undergraduate program at BYU Marriott to select a 2021–22 academic year senior for recognition.
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Prizes, Professionals, and a Salesapalooza
Monday Apr 04 2022
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for high-value prizes at the on-campus event dubbed Salesapalooza. With more than 60 student attendees and 40 sales professionals participating in the event, Salesapalooza proved to be a success for everyone involved.
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Drawing on Experience
Wednesday Mar 09 2022
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager. Bond, an associate teaching professor of marketing at the BYU Marriott School of Business, uses this two-feet-deep pile of notes to plan lessons for his students, who he hopes to prepare for success in the marketing industry.
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A Passion for Teaching and Sales
Friday Feb 25 2022
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach. Zippi, who has had a lifelong passion for teaching, decided he wanted to share all he had learned from his career with the students at the BYU Marriott School of Business. Zippi is now in his fifth semester of teaching at BYU Marriott as an adjunct marketing professor teaching a sales course he created.
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Fueling Customer Satisfaction
Friday Jan 21 2022
After he learned from a fast-food mogul and role model, Dustin Leonard dreamed of becoming a successful marketer. Now a BYU Marriott School of Business marketing senior, Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
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BYU Marriott Students Win First Place in Case Competition
Wednesday Dec 22 2021
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition at Utah State University (USU). The team members were awarded $4,000 in prize money for their victory and have caught the attention of recruiters and potential employers with their award-winning work.
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Always Seeking out New Adventures
Friday Oct 08 2021
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths. This sudden shift in plans started a long road through marketing, entrepreneurship, business consulting, and ultimately to the BYU Marriott School of Business as an adjunct professor of management.
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BYU Marriott Welcomes New Faculty
Friday Sep 24 2021
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
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A Sweeter Side of Business
Wednesday Jul 21 2021
Inspired by his father, Carlos Valles moved from Mexico to the United States to study at the BYU Marriott School of Business and launch his career. Now working as a brand manager for The Hershey Company, the marketing alum is fueled by his passion for business and influential experiences at BYU Marriott.
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2021 Bateman Awards Recognize Students Who Excel in and Outside the Classroom
Tuesday Apr 27 2021
Every year, each department in the BYU Marriott School of Business selects one outstanding student to receive the Bateman Award, which recognizes excellence both inside and outside the classroom. The award is named after Merrill J. Bateman, who served as the dean of BYU Marriott from 1975–79 and the president of BYU from 1996–2003.
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In the Market of Creating Opportunities
Friday Feb 19 2021
Inspired by the help and guidance he received from his peers and professors at the BYU Marriott School of Business, marketing senior Parker Stohlton decided to give back. Stohlton’s efforts eventually culminated with the creation of a program to help pre-business students land internships and gain valuable work experience. Driven by his passion for marketing and making connections with others, Stohlton works hard to pass on the baton to the next generation of BYU Marriott students.
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From the Ground Up
Wednesday Jan 13 2021
Within of a year of graduating from the BYU Marriott School of Business, Luisa Chil helped build a company from the ground up. Now working at a digital marketing agency in Chicago, Chil uses her past growth experiences and lessons she has learned to help her succeed in her career and give back to her community.
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Helping Others Make Better Decisions
Thursday Dec 17 2020
Marc Dotson, a BYU Marriott School of Business assistant professor of marketing, ventured through various fields of study, including journalism, political science, and international political economy, before discovering how marketing could be used to fulfill his aspiration of helping people make better decisions.
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Preparing Global Marketers
Wednesday Dec 02 2020
In a global market that is constantly expanding, companies that wish to succeed must understand how to apply business strategies and models to a plethora of cultures and peoples. Through the efforts of dedicated faculty at the BYU Marriott School of Business, students in the marketing program are getting firsthand knowledge of what it means to market to a global audience; they are also learning how to truly make the world their campus.
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Opening Doors of Learning
Friday Oct 16 2020
As COVID-19 forced businesses to reevaluate how they operate in times of crisis, the normal practice of college students traveling to companies around the world to complete internships became untenable. However, in the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences. As students remotely worked on projects in the lab, they developed their skills and helped clients find the insights needed in an ever-changing and fast-moving world.
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A Passion for Doing Good
Tuesday Oct 13 2020
The four years a student spends in high school are a time of growth, fun, and. . . coming up with creative solutions to help a company save thousands of dollars? For Spencer Call, that was exactly his high school experience. Now a student at the BYU Marriott School of Business, Call is building on the work he did years ago to develop the skills necessary to create a career that will not only help him grow as a person but also help improve the lives of the people around him.
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Stepping Outside the Box
Thursday Oct 08 2020
As a former singer in the Tabernacle Choir at Temple Square, Jeff Larson recognizes the value of carefully following instructions as he and his fellow choir members must follow their conductor precisely in order to create beautiful music. However, as an associate professor of marketing at the BYU Marriott School of Business, he encourages his students to look beyond the instructions they’re given and use their unique abilities to create digital marketing strategies that are new and different.
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Reaching Personal Summits
Tuesday Sep 01 2020
As someone who has both stood at the summit of Mt. Kilimanjaro in Tanzania and sits at a desk inside Google headquarters in California, BYU Marriott School of Business marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach physical and personal summits.