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As seven new faculty members joined the BYU Marriott School of Business, dean Brigitte Madrian shares, “We are grateful that these extremely capable individuals have joined our faculty. They are deeply committed to our guiding principle of being centered on students and to our mission of developing leaders of faith, intellect, and character who will transform the world.”

Brigham Young University student Grady Call thought the motto “The world is our campus” was a little cheesy when he first arrived to campus. But when he competed in the Computers for Change Case Competition hosted by the BYU Marriott School of Business’s Whitmore Global Business Center, he realized the phrase held some truth for him. “Here we are learning about Africa from Provo,” says Call, who’s studying international relations and economics. “It’s been a really cool feeling to be able to work on things that can have a real difference there.”

Before many of them start their first internship, BYU Marriott School of Business MBA students who take MBA 657: Brand Management Strategy already have hands-on experience solving problems for brands. Whether students are brainstorming sweet solutions for Hershey’s, venturing into challenges facing Indian Motorcycle, or analyzing dilemmas other companies face depends on the semester; what’s constant is the chance to act as a brand manager in real-world situations.

After earning an MPA from the BYU Marriott School of Business in 1970, Michael Dyal focused his career on creating a culture of continual improvement and customer service in each of the four cities where he worked as a city manager. Dyal says he relied on spiritual promptings to guide his leadership to help others find value and fulfillment in their work.

While the internet continues debating if fruit snacks are candy, General Mills is working to put their product Gushers in the candy aisles. To do this, the company went through BYU Marriott to enlist the help of five students.

Nicole Utley keeps her office stocked with herbal teas and Pop-Tarts. Whenever she’s in the office, students in the experience design and management program can stop by for a treat and to chat. As the ExDM student experience administrator, Utley views “tea and tarts” as a way to help students develop clarity, competence, and confidence: clarity to see what’s possible, competence in their field of study, and confidence to take it out into the world.

Ever since he laid his eyes on an airplane cockpit as a young boy, Luke Parker knew he was destined for a career in the United States Air Force. But for Parker, being a captain in the Air Force and assistant professor in the Brigham Young University Air Force ROTC program is more than just a love for airplanes—it's also how service led to personal growth in all aspects of his life.

“I’m contributing to decisions that are worth millions of dollars, and I’m still in school,” says Jonathan Dickson, a senior strategy student in the BYU Marriott School of Business who completed a consulting internship over the summer with Bain & Company. Dickson, like many other students in his program, is studying strategy to prepare for a career in consulting.

Whether they are stepping into their first research assistant (RA) role or building on past research experiences, students in the Marriott Research Fellows (MRF) program gain new skills and build stronger faculty connections as they begin work as RAs.

Thinking critically about his own faith, his family, and his work helps Cameron Bale feel greater appreciation and fulfillment. As an assistant professor of marketing, Bale hopes to help students go beyond what they see on the page and think critically to find deeper solutions to problems, both in their assignments and their lives.

Human resource management senior Anna Parry has a bit of an unconventional hobby: coding spreadsheets. After learning how to code Excel in class at the BYU Marriott School of Business, Parry used her skills to serve others in her mission for The Church of Jesus Christ of Latter-day Saints and in her goal to earn The Congressional Award Gold Medal.

For Nicole Donahoo, the path to becoming an assistant professor began with a breakup—an ordeal that spurred Donahoo to turn to the Lord for guidance. Since then, she's learned that following the promptings of the Lord brings her joy, even when God's plans are different from what she had in mind.

Through serving on the Global Supply Chain Association at the BYU Marriott School of Business, senior Tyler Anderson connects with students going through the same uncertainty he experienced in his freshman and sophomore years. “I came into things unsure. I knew I wanted to do business, but I didn’t know where I wanted to land,” the Richmond, Virginia, native says.

From performing arts to chemistry to business to family, Mandy Crane, an alumna of the BYU Marriott School of Business, has forged a variety of paths. “In some ways,” she says, “when you follow a path that no one else is following, you’re creating a better experience for yourself and for your family.”

Leaders at the Ballard Center for Social Impact at the BYU Marriott School of Business know that fighting hunger requires more than compassion—it requires coordination. That’s why connecting with the people making a difference has been at the heart of the center’s hunger initiative, an ongoing series of events designed to spark dialogue and drive collective impact.

This year, a group of BYU Marriott School of Business students went on a two-day NetTrek to Dallas, where they met industry professionals and built connections—both with companies and their peers. While NetTreks are not uncommon, this trip was significant because of the variety of majors involved: students came together from marketing, global supply chain management, and information systems for a joint experience.

Assistant teaching professor Laura Cutler stared at her email in confusion. “Is this spam?” she wondered. But the email from the Association of Information Systems informing Cutler that she won the 2025 Faculty Advisor of the Year Award wasn’t a scam. Unlike Cutler, information systems students from the BYU Marriott School of Business find it easy to believe that she earned the recognition.

When Tyler Shumway was a student at Brigham Young University, he admired the casual confidence of his economics professor Richard Butler, who would walk up and down the department hallway in his socks, deep in thought. But the lack of shoes wasn’t the only aspect about his former professor that intrigued Shumway—Butler contributed to more than 200 research papers in his career, and Shumway decided that a career of continual learning would be a career of continual rewards.

During the fall 2024 semester, BYU Marriott School of Business students Ellie and Trevor Lowry rode the bus home from class every weekday—not from the Tanner Building, but from Pforzheim University in Germany.

Almost every part of a fan’s experience at a professional sports event—from the time they enter the parking lot until long after they’ve returned home—is designed to optimize their emotional connection to the sport. As part of a team that specializes in sports sponsorships at Keurig Dr Pepper, experience design and management alum McKade Peterson carefully considers the factors that maximize sports fans’ experiences around the globe.