Marketing News 

Where does Forbes turn when looking for a methodology to rank the world's most innovative companies? To Brigham Young University's Jeff Dyer and the insights found in his book released this week by the Harvard Business Review Press.

What do you do when your company is comfortably selling a product, and then suddenly a competitor offers a similar one for free? Well, if you’re like two-thirds of the companies in a new study, you’ll get it wrong.

BYU finance professor Hal Heaton will fill the shoes Ned Hill leaves on this side of the globe after he departs to serve as president of the Romania Bucharest Mission this summer. Dean Gary Cornia has appointed Heaton as faculty director of the H. Taylor Peery Institute of Financial Services.

Brigham Young University's Marriott School of Management announced the winners of the 2011 Bateman Awards, the only school-wide awards selected entirely by students.

It all started with a box of Oatmeal Squares. Kalood, a company that hopes to use its innovative social deal platform to revolutionize how consumers receive bargains and shop, won first place and $50,000 in prizes at the 2011 Brigham Young University Business Plan Competition.

It's not every day a professor is asked to collaborate with a Fortune 500 company, let alone report to its top executives. Brigham Young University assistant professor of marketing Sterling Bone will get a chance to do just that as he becomes a research faculty member of Arizona State University's Center for Services Leadership, bringing him into a community of thought leaders in the field of services marketing.

The Marriott School of Management presented Michael Swenson, Ford Motor Company Professor of Marketing, with its highest distinction — the 2011 Outstanding Faculty Award — at the annual Marriott School Awards Night held March 9. In addition to Swenson, 14 others were recognized for their dedicated service to the school.

Good communicators are supposed to work behind the scenes, but sometimes they can't help getting pulled on stage for a successful effort. Such was the case when the Marriott School of Management won multiple awards for communications excellence from the Council for Advancement and Support of Education.

When former Marriott School of Management Dean Ned Hill leaves this summer to serve as mission president in Romania and Moldova, his contributions in this hemisphere will not be forgotten. This January a professorship in his name, funded by Brent and Bonnie Jean Beesley, was created to honor and recognize Hill's influence on students in Provo.

James Brau, a professor of finance in the Marriott School of Management at Brigham Young University, will be speaking about "Spiritual Thoughts in the Classroom" at the weekly campus devotional Tuesday, March 1, at 11:05 a.m. in the Marriott Center.

Employees who love their company and hustle to please their bosses sound like a recipe for success. But two recent studies co-authored by a BYU business professor found that those two factors can lead to a higher likelihood of unethical behavior.

In the world of college sports, Brigham Young University is known as a quarterback factory, producing the likes of Steve Young, Jim McMahon, Ty Detmer and Max Hall. But more recently, BYU is being recognized as a business startup factory — churning out hundreds of student-run ventures each year.

While students are usually pitching themselves to companies, this time the tables were turned. BYU students headed to New York City to hear from financial executives at more than 40 companies speak about different job functions within their organizations — getting students excited to compete for possible internships on Wall Street.

Instead of rocking around your own Christmas tree this year, students and faculty are invited to stop by the Marriott School of Management's annual Angel Tree and help provide gifts for needy families in Utah County.

Brigham Young University is bursting with new ideas. Entrepreneurially minded students from across campus pitched some of those ideas in the annual Idea Pitch Competition, sponsored by the Rollins Center for Entrepreneurship and Technology.

Pick up the Fall 2010 Marriott Alumni Magazine and you will no doubt notice something different — very different. On the eve of its 35th anniversary, the magazine has received a makeover. The completely redesigned publication will offer its engaging content in a new, bolder and even more inviting way.

When they're not studying, students usually fill their time by joining clubs, working side jobs or volunteering — but the 2010 Student Entrepreneur of the Year prefers to spend his free time running a million-dollar company.

Brigham Young University's entrepreneurship program is No. 4 at both the undergraduate and graduate levels according to Entrepreneur magazine and The Princeton Review. The report finds BYU's strength in offering low tuition, double the number of mentorship programs of any other undergraduate school in the top ten and a high number of campus organizations and clubs.

Brigham Young University is ranked 75th in the 2011 edition of U.S. News & World Report's "America's Best Colleges," with the Marriott School of Management's undergraduate program ranked among the top 50 "Best Business Programs," coming in at 34th.

BYU is ranked No. 11 in the country for schools whose graduates were the top-rated by recruiters, The Wall Street Journal reported today.