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Biography
I've worked in marketing and insights consulting for over 15 years, specializing in brand positioning, new product development, messaging, segmentation & targeting, marketing effectiveness, and CX. I've led global marketing science teams in a client-facing role, driving analytics methodology for many Fortune 500 clients across Technology, Financial Services, Retail, Travel, Entertainment, and more.
Education
- MS, Statistics, BYU, 2003
- BS, Statistics-Business, BYU, 2000
Selected Publications
- "Patient Preferences for Pain Control After Mohs Micrographic Surgery - A Single-Center Discrete Choice Experiment", JAMA Dermatology, Edition 8, Volume 159, Pages 848-853, 2023
Experience
Professional
- Managing Partner, Hall & Partners, 2017–2019
- Global Head of Analytics, Hall & Partners, 2014–2016
- VP of Analytics, The Modellers, 2009–2014
- Director of Analytics, The Modellers, 2005–2009
- Data Analyst, The Modellers, 2000–2005
Languages
- Italian
Administrative Assignments
- Director — Directing our top marketing students on professional-level client work through the The Marketing Lab, which provides brand positioning, new product development, messaging, segmentation & targeting, customer experience research, and more. Driving analytics initiatives and collaboration across BYU. — 2019