Head shot of Jeff Larson

Jeff Larson

Associate Professor of Marketing,
Marketing and Global Supply Chain
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Jeff Larson earned his PhD in Marketing from The Wharton School at the University of Pennsylvania in 2006. Since that time, he has taught at the Marriott School of Management at BYU. He teaches courses on Marketing Research and Internet Marketing and is the author of the top-selling Internet Marketing textbook, Digital Marketing Essentials. Dr. Larson has published in the International Journal of Research in Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Experimental Psychology: Learning, Memory, and Cognition. His research on consumer judgment processes as well as his research on statistical methods have been featured in top media outlets, including Good Morning America, CBS This Morning, NPR, Wall Street Journal, New York Times, Washington Post, among others.

Selected Publications


  • Jan-Benedict E. M. Steenkamp Award for Long-Term Impact, International Journal of Research in Marketing, 2016


  • Spanish

BYU Citizenship

  • BYU Undergraduate Marketing Association — Student Org Advisor — April 2018–July 2023
  • General Education Design Committee — Committee/Council Member — January 2020–November 2020
  • Curriculum Committee — Committee/Council Member — April 2019–0