Darron Billeter

Associate Professor of Marketing,
Marketing and Global Supply Chain

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Education

Ph.D., Industrial Administration (Marketing), Carnegie Mellon University, 2008
M.S., Industrial Administration (Marketing), Carnegie Mellon University, 2004
M.S., Industrial Engineering and Management Science, Northwestern University, 1999
B.S., Statistics, Brigham Young University, 1996

"Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Can Affect Marketplace Behaviors", Journal of Marketing Research, Edition 4, Volume 50, Pages 535-547, 2013
"The Double Edged Sword of Signaling Product Effectiveness: How Salient Marketing Cues Can Reduce Product Usage", Journal of Marketing Research, 2012
"Underpredicting Learning after Initial Experience With a Product", Journal of Consumer Research, Edition 1, Volume 37, The University of Chicago Press, Chicago, IL, John Deighton, 2011