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Selected Publications

• "Help Wanted: Attracting and Keeping Retail Employees in Today's Competitive Market", International Journal of Retail & Distribution Management, Emerald Publishing, 2025
• "Video Game and Social Media Usage vis-à-vis Academic Performance in a Marketing Principles Course: An Empirical Analysis", Business Education Innovation Journal, Volume forthcoming, 2021
• "Video Game and Social Media Usage vis-à-vis Academic Performance in a Marketing Principles Course: An Empirical Analysis", Business Education Innovation Journal, Edition 1, Volume 13, Pages 129-133, 2021
• "Engaging Students in Large Sections of Principles of Marketing", Business Education Innovation Journal, Edition 1, Volume 11, Pages 162-170, 2019
• "A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale", Cross-National Consumer Psychographics, Pages 101-116, Routledge, 2018
• "An Empirical Analysis of the Success Factors in an Introductory Financial Management Class", Journal of the Academy of Business Education, Edition Winter 2017, Volume 18, Pages 231-284, 2017
• "The Determinants of Student Performance in a University Marketing Class", Business Education Innovation Journal, Edition 2, Volume 8, Pages 21-31, 2016
• "Entrepreneurial Marketing: A Framework for Creating Opportunity with Competitive Angles", Journal of Applied Business and Economics, Edition 1, Volume 13, Pages 47-52, North American Business Press, West Palm Beach, Florida, 2012
• "Boom Start: Principles of Entrepreneurial Marketing", Edition 2nd, Kendall Hunt, 2010
• "Using Technology to Increase Student Preparation for and Participation in Marketing Courses: The Random Selector Model", Edition 1, Volume 16, Pages 15-21, Marketing Education Review, 2006
• "A Cross Cultural Study of the Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling Ethical Dilemmas", Edition 3, Volume 13, Pages 53-63, Marketing Education Review, 2003
• "Is a Central Tendency Error Inherent in the Use of Semantic Differential Scales in Different Cultures?", International Journal of Market Research, Volume 45, Pages 213-228, 2003
• "A Cross-Cultural Examination of the Theory of Marketing Ethics: Does It Apply to the Next Generation", Proceedings of the 7th Cross-Cultural Consumer and Business Studies Research Symposium, 1999
• "Student Preferences for Sales Careers Around the Pacific Rim", Edition 1, Volume 28, Pages 27-36, Industrial Marketing Management, 1999
• "A Preliminary Investigation of the Universality of the Personal Selling Ethics Scale", Contemporary Issues in International Business and Marketing, Pages 109-122, 1998
• "A Cross-Cultural Investigation of the Univerality of the Personal Selling Ethics Scale", Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business Studies, Pages 328-334, 1997
• "Personal Selling Constructs and Measures: Emic Versus Etic Approaches to Cross-National Research", European Journal of Marketing, 1996
• "Top Down Versus Bottom Up Sales Tactics Effects on the Sales Presentation of a Product Line", Journal of Business Research, Pages 51-61, 1996
• "Personal selling constructs and measures: emic versus etic approaches to cross‐national research", Edition 7, Volume 30, Pages 83-97, European Journal of Marketing, 1996
• "Selction of Terms for Buyer Intention Surveys", Journal of Targeting, Measurement, and Analysis for Marketing, Volume 4, Pages 297-304, 1996
• "Social Values and Salesperson Performance", Journal of the Academy of Marketing Science, 1994
• "Multidimensional Scaling: A Marketing Research Tool to Evaluate Faculty Performance in the Classroom", Edition 3, Volume 13, Pages 14-20, Journal of Marketing Education, 1991
• "Book Review: Analyzing Complex Survey Data", Edition 2, Volume 27, Pages 241-241, Journal of Marketing Research, 1990

Awards

• Outstanding Faculty Award, Marriott School, 2011
• Christensen Professor of Marketing, Brigham Young University, 2004
• Outstanding Teaching Award, Marriott School, 1996
• Teaching Excellence Award, MBA, 1995

Languages

• Swedish

Administrative Assignments

• Department Chair — Business Management: Overall, I enjoyed my service as department chair because of the outstanding faculty in my department. I also enjoyed my work and associations on the executive committee. Thank you. — 2002–2009

BYU Citizenship

• University Academic Review Committee — Committee/Council Member — September 2019
• Undergraduate Curriculum Committee — Committee/Council Member — January 2011–January 2018
• Marketing Lab Advisory Board — Committee/Council Member — January 2016
• Faculty Advisory Council (FAC) — Committee/Council Member — September 2009–August 2012