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Ben Beck

Assistant Professor,
Marketing and Global Supply Chain
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Ben B. Beck is an Assistant Professor of Marketing in the Marriott School of Business at Brigham Young University. Ben earned his Ph.D. in Marketing at The Pennsylvania State University, his MBA from Brigham Young University and his BA in Business Information Systems from the University of Utah. His research interests focus on business as a force for good, and helping firms improve marketing strategy through higher-clarity attribution, natural language processing, and enhancing trust with their consumers. Prior to his time in academia, Ben managed marketing for a number of small to medium tech companies in Utah: ContentWatch, Workfront, DigiCert, Lendio, and Kuali. Despite his near addiction to tech and marketing, he also loves to get away from it all and spend time cycling or in the mountains hiking, rock-climbing, and camping. Ben and his wife live in Orem, Utah with their two rambunctiously entertaining boys.


  • Doctorate of Philosophy, Pennsylvania State University, 2023
  • Master of Business Administration, Brigham Young University, 2017
  • Business Information Systems, University of Utah, 2009

Group Affiliations

  • American Marketing Association — 2021–0

Selected Publications

  • "Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust", Journal of Marketing Research, American Marketing Association, 2023
  • "Multichannel Data-driven Attribution Models: A Review and Research Agenda", Review of Marketing Research, Volume 18, 2021



  • VP of Marketing, Kuali, Inc, 2016–2018
  • Director of Marketing Automation and Operations, Lendio, Inc, 2014–2016
  • Senior Marketing Automation Manager, DigiCert, Inc, 2012–2014
  • Marketing Automation Manager, AtTask, Inc, 2011–2012
  • PHP Developer and Online Marketing Manager, ContentWatch, 2009–2011


  • Edward and Susan Wilson Graduate Scholarship, Penn State University, 2023
  • Sheth Doctoral Consortium Fellow, Sheth Doctoral Consortium, 2022
  • Best Discussant Award Recipient, Haring Symposium, 2021
  • Jerome E. Scott Memorial Scholarship, Penn State University, 2021
  • Jerome E. Scott Memorial Scholarship, Penn State University, 2020
  • Robert W. Graham Fellow, Penn State University, 2018


  • Korean

Certificates and Licenses

  • Google Ads Certification — Google — 2021
  • Marketo Certified Expert — Marketo Customer University — 2016
  • Inbound Marketing Certification — Hubspot Academy — 2015
  • Six-Sigma Black Belt Master Certification — American Society for Quality and Expert Rating Certifications — 2014
  • Analytics Architect and Developer Certifications — Adobe Training and Certification Services — 2013
  • Salesforce Certified Administrator — Salesforce Certification — 2012
  • Eloqua Marketing Automation Certification — Eloqua Customer University — 2011