Marketing and Global Supply Chain
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Ben B. Beck is an Assistant Professor of Marketing in the Marriott School of Business at Brigham Young University. Ben earned his Ph.D. in Marketing at The Pennsylvania State University, his MBA from Brigham Young University and his BA in Business Information Systems from the University of Utah. His research interests focus on business as a force for good, and helping firms improve marketing strategy through higher-clarity attribution, natural language processing, and enhancing trust with their consumers. Prior to his time in academia, Ben managed marketing for a number of small to medium tech companies in Utah: ContentWatch, Workfront, DigiCert, Lendio, and Kuali. Despite his near addiction to tech and marketing, he also loves to get away from it all and spend time cycling or in the mountains hiking, rock-climbing, and camping. Ben and his wife live in Orem, Utah with their two rambunctiously entertaining boys.