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Ryan Elder

Department Chair/Professor of Marketing,
Marketing and Global Supply Chain
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Ryan Elder is Distinguished Faculty Fellow and Professor of Marketing at the Marriott School of Business at Brigham Young University. Dr. Elder researches how sensory experiences affect consumers’ cognitions and behaviors, as well as how visual cues affect persuasion. He primarily explores these areas within the context of advertising, product packaging, atmospherics, and product design. His research has been published in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. Popular accounts of his work have appeared on Good Morning America, The Today Show, CBS This Morning, BBC World News, TIME Magazine, The Tonight Show with Jimmy Fallon, and others.


  • PhD, Marketing, University of Michigan, 2011
  • B. S., Marketing, University of Utah, 2004

Selected Publications


  • Outstanding Teacher Award, Marketing and Global Supply Chain, Brigham Young University, 2021
  • Scholarly Excellence Award, Marriott School of Business, Brigham Young University, 2018
  • Distinguished Faculty Fellowship, Brigham Young University, 2017
  • MEG Grant, Brigham Young University, 2016
  • Outstanding Researcher Award, Marketing and Global Supply Chain, Brigham Young University, 2016
  • Alumni Fellowship, Marriott School of Management, 2015
  • AMA Sheth Doctoral Consortium Fellow, American Marketing Association
  • Berkeley Behavioral Camp Fellow, University of California, Berkeley
  • Gerald and Lillian Dykstra Fellowship for Teaching Excellence, University of Michigan
  • Haring Symposium Fellow, Indiana University
  • Leo Burnett Scholarship, University of Michigan
  • Rackham Graduate Student Research Grant, University of Michigan
  • Thomas William Leabo Memorial Award for Academics and Teaching, University of Michigan


  • Polish