Marriott Alumni Magazine Goes Mobile
PROVO, Utah – Feb 13, 2013 – Move over, USA Today. It’s time to add another app to the favorites list — the iPad version of Marriott Alumni Magazine. Looking to increase convenience and ease of access for readers, the Marriott School of Management recently released the digital edition, including the current issue and all 2012 issues.
“We’re trying to move into new channels to reach our audience with the same great content,” says Joseph Ogden, assistant dean of external relations and technology. “We know iPad users are graphically sensitive so we put a lot of energy into making this a spectacular tool.”
The digital version features the same award-winning design and content as the print publication but provides instant access to previous editions, picture slideshows for select articles and access to the magazine before it’s released on newsstands.
“We gave the iPad version a lot of attention so the magazine is as nice digitally as it is in print,” says Megan Bingham, Marriott Alumni Magazine editor. “We want the user to have a similar experience reading the digital version as they would reading the print version — whether it be on a subway, bus or sofa.”
The digital version can be found for free in the iTunes App Store under Marriott Alumni Magazine. It is compatible with both the iPad and iPad mini and is expected to be announced on other platforms at a later date.
“The magazine app is another way we are using technology to reach out to our friends and supporters,” says Gary Cornia, Marriott School dean. “We have a great story to tell, and now you don’t have to wait for the mail to read it.”
The Marriott School is located at Brigham Young University, the largest privately owned, church-sponsored university in the United States. The school has nationally recognized programs in accounting, business management, public management, information systems, and entrepreneurship. The school’s mission is to prepare men and women of faith, character and professional ability for positions of leadership throughout the world. Approximately 3,000 students are enrolled in the Marriott School’s graduate and undergraduate programs.
Media Contact: Chad Little (801) 422-1512
Writer: Spencer Wright