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Biography
Bill Tayler joined the Marriott School of Business in 2012. Bill teaches in BYU’s School of Accountancy as well as in BYU’s Executive MBA program. Bill has also taught at Cornell University and Emory University and has received multiple teaching awards. Bill is a Certified Management Accountant specializing in healthcare research and consulting, professional judgment and decision making, performance measurement, the assignment of decision rights, incentive compensation, and cost accounting. Bill has presented his research as an invited speaker at universities and conferences across the globe. His work has been published in top journals, including Accounting Horizons, Accounting, Organizations and Society, The Accounting Review, Contemporary Accounting Research, Diabetes Spectrum, Harvard Business Review, IMA Educational Case Journal, Journal of the American Medical Association-Internal Medicine, Journal of Accounting Research, Journal of Behavioral Finance, Journal of Finance, Journal of General Internal Medicine, Journal of Management Accounting Research, Review of Financial Studies, and Strategic Finance. Bill currently serves as the chair of the BYU Healthcare Leadership Collaborative, as an editor at Behavioral Accounting Research, on the editorial boards of The Accounting Review, Management Accounting Research, and Accounting, Organizations, and Society, and as a director of the Institute of Management Accountants Research Foundation. Bill earned a Ph.D. and a master’s degree at Cornell University, and a master’s and an undergraduate degree at Brigham Young University, graduating with honors. Bill and his wife Sarah have eight children.
Education
- Ph.D., Management, Cornell University, 2007
- M.S., Management, Cornell University, 2006
- B.S., Accounting, Brigham Young University, 2002
- M.A., Professional Accounting, Brigham Young University, 2002
Selected Publications
- "An fMRI Investigation of the Neurocognitive Processing of Strategies and Measures", Management Science, 2023
- "Commentary: Rebates and coupons actually make drug costs higher", Salt Lake Tribune, 2023
- "Surrogation Fundamentals: Measurement and Cognition", Journal of Management Accounting Research, Edition 1, Volume 34, Pages 9-29, 2022
- "Effect of a wearable activity monitor and daily tracking on step counts: a randomized experiment.", Am J Health Behav, Volume 46, Pages 347-357, 2022
- "Lobbying Expenditures of the Health Sector During the COVID-19 Pandemic", Journal of General Internal Medicine, Edition 10, Volume 35, Pages 3133-3136, 2020
- "Naming Convention, Interchangeability, And Patient Interest in Biosimilars", Diabetes Spectrum, Edition 3, Volume 33, Pages 273-279, 2020
- "Consumer Responses to Price Disclosure in Direct-to-Consumer Pharmaceutical Advertising", Journal of the American Medical Association, Internal Medicine, Edition 3, Volume 179, Pages 435-437, 2019
- "Don't Let Metrics Undermine Your Business", Harvard Business Review, Edition 5, Volume 97, Pages 62-69, 2019
- "Controls and the Asymmetric Stickiness of Norms", Accounting Horizons, Edition 4, Volume 33, Pages 119-143, 2019
- "Controls and Cooperation in Interactive and Non-Interactive Settings", Contemporary Accounting Research, Edition 4, Volume 36, Pages 2494-2520, 2019
- "Professional Judgment at BDO", 2018
- "The effect of information choice on judgments and confidence of auditors", Accounting Horizons, Edition 3, Volume 30, Pages 393-408, 2016
- "Compensation or Feedback: Motivating Performance in Multidimensional Tasks", Accounting, Organizations and Society, Volume 50, Pages 27-40, 2016
- "Individual characteristics and the disposition effect: The opposing effects of confidence and self-regard", Journal of Behavioral Finance, Edition 3, Volume 15, 2014
- "Strategy selection, surrogation, and strategic performance measurement systems", Journal of Accounting Research, Edition 1, Volume 51, Pages 105-133, 2013
- "Is Your Strategy Evaluation Biased? The balanced scorecard may be the cause—and the cure.", Strategic Finance, Edition 11, Volume 95, Pages 27-34, 2013
- "Lost in translation: The effects of incentive compensation on strategy surrogation", The Accounting Review, Edition 4, Volume 87, Pages 1135-1164, 2012
- "Norms, conformity, and controls", Journal of Accounting Research, Edition 3, Volume 49, Pages 753-790, 2011
- "The balanced scorecard as a strategy evaluation tool: The effects of responsibility and causal-chain focus", The Accounting Review, Edition 3, Volume 85, Pages 1095-1117, 2010
- "Margin Trading, Overpricing, and Synchronization Risk", Review of Financial Studies, Edition 5, Volume 22, Pages 2059-2085, 2009
- "Momentum, reversal, and uninformed traders in laboratory markets", Journal of Finance, Edition 6, Volume 64, Pages 2535-2558, 2009
- "Information Pursuit in Financial Statement Analysis: Effects of Choice, Effort, and Reconciliation", The Accounting Review, Edition 3, Volume 82, Pages 731-758, 2007
- "The Impact of Second-chance Exams on Student Learning, Preparation, Satisfaction, and Success", Issues in Accounting Education
- "Fairness and Luck: Contract Away or Come What May?", Journal of Management Accounting Research
Awards
- Institute of Management Accountants Educational Case Journal Case Writing Competition Silver Award, The Institute of Management Accountants, 2016
- Scholarly Excellence Award, Marriott School of Management, 2015
- Impact on Management Accounting Practice Award, American Institute of CPAs, the Chartered Institute of Management Accountants, and the Management Accounting Section of the American Accounting Association, 2014
- Excellence in Ethics Best Paper Award, Excellence in Ethics Research Conference at the University of Notre Dame, 2013
- IMA Emerging Scholar Manuscript Award, Institute of Management Accountants, 2012
- Outstanding Emerging Scholar Award, Accounting, Behavior, and Organizations Section of the American Accounting Association, 2012
- Best Paper Award, Management Accounting Section of the American Accounting Association, 2011
- Crystal Apple Award: The William H. Fox Award for Emerging Excellence, Emory University, 2011
- Outstanding Emerging Scholar Manuscript Award, Accounting, Behavior and Organizations Section of the American Accounting Association, 2011
- Alumni Award for Excellence in Research, Goizueta Business School, 2010
- Best Paper Award, Management Accounting Section of the American Accounting Association, 2010
- Dean’s Research Grant Award, Goizueta Business School, 2010
- Outstanding Doctoral Dissertation Award, Management Accounting Section of the American Accounting Association and the Institute of Managerial Accountants, 2008
- Teaching Honor Roll Recognition for Excellence in Teaching, Johnson Graduate School of Management, Cornell University, 2005
Languages
- Spanish