Brian Reschke

Assistant Professor of Entrepreneurship,
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Brian P. Reschke (Ph.D. UC Berkeley) is an assistant professor of entrepreneurship at the Marriott School. He studies the social and cognitive processes whereby markets evaluate novel products, ideas, and organizations. In recent projects, he has studied status hierarchies, social network dynamics, and the role of language in crowdfunding campaigns. His research augments traditional methodological approaches with insights from computer science. He has a deep appreciation for the educational opportunities at BYU, where he earned a BS management degree in OBHR. When not working, Reschke enjoys running, cooking, hiking, reading, and spending time with wife, Cami, and four children.


  • Doctor of Philosophy, Business Administration, University of California, Berkeley, 2015
  • Masters of Science, Business Administration, University of California, Berkeley, 2012

Group Affiliations

  • European Group for Organizational Studies — 2018–0
  • Strategic Management Society — 2017–0
  • Academy of Management — 2009–0

Selected Publications

  • "Variety Is the Spice of Life: Heterogeneity in Evaluator Opportunity Structures and Valuation of Atypicality", Research in the Sociology of Organizations, Volume 77, Pages 163-186, Emerald Publishing Limited, Bingley, Gino Cattani, Dirk Deichmann, and Simone Farriani, 2022
  • "The Matthew Effect and the Lucan Lawyer: The Ecological Consequences of Status Shocks", Journal of Management Inquiry, Edition 4, Volume 27, SAGE Publications, 2017
  • "Status Spillovers: The Effect of Status-conferring Prizes on the Allocation of Attention", Administrative Science Quarterly, Edition 4, Volume 63, SAGE Publications, 2017


  • Lorin Farr Fellowship, Lorin Farr Family, 2021
  • Most Promising Research Award, BYU Management Department, 2021
  • Berkeley Haas Dissertation Fellowship, Walter A. Haas School of Business, 2014
  • Frank Schwabacher Fellowship, 2012
  • Institute for Research on Labor and Employment Graduate Student Researcher, Institute for Research on Labor and Employment, University of California, Berkeley, 2012

BYU Citizenship

  • Writing Circle — Other — February 2020–0
  • Center for Entrepreneurship and Technology Leadership Council — Committee/Council Member — January 2016–0

Professional Citizenship

  • Administrative Science Quarterly, Reviewer, Ad Hoc Reviewer, September 2020–0
  • Organization Science, Reviewer, Ad Hoc Reviewer, February 2020–0
  • American Sociological Review, Reviewer, Ad Hoc Reviewer, February 2019–0
  • Management Science, Reviewer, Ad Hoc Reviewer, July 2016–0
  • Annual Meeting of the Academy of Management, Conference-Related Role, August 2014–0
  • Academy of Management, Reviewer, Ad Hoc Reviewer, January 2011–0