The Marketing and Behavioral Research Lab is a resource for BYU Marriott faculty—providing a place to conduct research as well as give students research and extra credit opportunities. Although use of the Marketing and Behavioral Research Lab and the subject pool is open to all BYU Marriott faculty members for academic research, researchers must secure permission at the beginning of the semester in order to use the facilities. To secure permission, researchers should email the lab steering committee director or a member of the behavioral lab steering committee from the faculty member’s own department. Please specify the number of subjects and amount of time needed. If the study requires graduate students as participants, please include that information as well. 

Please click below for more information on conducting research in the Marketing and Behavioral Research Lab: