We are excited to welcome you to the 2025 Winter Strategy Conference, held in the beautiful mountains of Sundance, Utah. This year’s conference continues our tradition of fostering rigorous academic exchange by focusing on the dynamic forces reshaping potential value creation in today’s business landscape. As firms navigate an era characterized by rapid technological advancements and evolving human dynamics, this conference provides a crucial platform for examining the strategic implications of these transformative changes.

Building on the success of previous years, we continue to support the development of junior faculty by inviting them to submit papers for presentation. Each selected junior faculty scholar will receive insightful feedback from a seasoned discussant. This year, the conference is organized into two distinct program tracks, each addressing critical opportunities and challenges being faced in strategy today. We encourage submissions that align with these tracks, which will be complemented by additional plenary and panel discussions that delve into the broader themes of the conference. By bringing together faculty with diverse perspectives and fostering deep engagement on these topics, we aim to advance the frontiers of strategic knowledge and practice in this rapidly changing world.

– Timothy Gubler, Associate Professor of Strategy, BYU Marriott.