What is Strategy?
Strategy merges quantitative analysis with qualitative understanding to help businesses gain and sustain competitive advantage. At its core, strategy is the idea that successful companies will figure out how to offer unique value to customers that can not be imitated by competitors.
What Do Business Strategists Do?
- Develop Plans for Competitive Advantage: Craft strategies that allow companies to offer unique value to their customers.
- Analyze Key Stakeholders and Resources: Collect and evaluate information about competitors, customers, and the company’s resources and capabilities.
- Blend Qualitative and Quantitative Insights: Use both qualitative understanding and quantitative analysis to inform strategic recommendations.
- Drive Superior Firm Performance: Recommend and implement actions that lead to improved company performance and competitive positioning.
- Guide Investment and Resource Allocation: Advise on where to invest and how to structure assets or resources for maximum impact.
- Support Strategic Decision-Making: Address diverse initiatives such as:
- Revenue growth
- Competitive positioning
- Market entry strategies
- Product launches
- Acquisitions
- Build internal processes and capabilities: Understand resource positioning and develop capabilities in alignment with strategic goals.
- Anticipate and Counter Competitor Moves: Ensure strategies are difficult for competitors to replicate, securing long-term advantage.