What Will I Study?
As a student in the BYU Marriott Strategic Management program, you will work in teams and individually to develop as a leader of faith, intellect, and character, and prepare to transform the world through Christlike leadership. You will do the following:
Master Strategic Frameworks and Theory
- Apply industry- and firm-specific strategic frameworks to position companies for success.
- Analyze factors influencing strategy and the drivers of competitive advantage across industries.
- Adapt strategies based on new information and evolving environments.
Develop Analytical and Data Literacy Skills
- Interpret business data from diverse sources to assess performance and identify key issues.
- Use Python, Tableau, and SQL for data analysis and managerial decision-making.
- Apply managerial economics and game theory to optimize outcomes and respond to competitors.
Combine Theory and Analytics through Experiential Learning
- Solve real-world problems in case studies by creating structured, data-driven solutions and delivering professional recommendations.
- Collaborate on “CEO-ready” strategy presentations, articulating insights on complex business challenges.
- Partner with a company to address real strategic issues, gaining hands-on experience and client management skills.
Program Structure
The strategy major is a 64-credit hour limited enrollment program. The program accepts 65 students (50 majors and 15 minors) yearly to start strategy coursework in the fall semester. Students are encouraged to take 12–15 credits each semester after admittance so they can graduate in 3–4 semesters. Students take the strategy junior core, a seven-credit envelope of classes, their first semester.
Fall Semester
- STRAT 326: Career Development (1.0 credit)
- STRAT 401: Strategy 1 (3.0 credits)
- STRAT 402: Strategy Analytics (3.0 credits)
- STRAT 431: Strategic Thinking (1.5 credits)
Winter Semester
- STRAT 411: Strategy II (3.0 credits)
- STRAT 412: Strategy Analytics II (3.0 credits)
- STRAT 432: Strategic Thinking II (1.5 credits)
Fall or Winter Semester Year 2
- STRAT 421: Strategy Implementation (3.0 credits)
- STRAT 433: Strategic Thinking III (1.0 credits)
Additional Elective Requirements
Students also complete three electives to allow them to customize their path in addition to the core business requirements.