Strategy
Read about BYU Marriott's Strategic Management program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
data-content-type="article"
From Social Projects to Passion Projects
Strategy student Talmage Morgan discovered a new passion as he participated in an on-campus internship with the Ballard Center for Social Impact.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
BYU Marriott Students Solve Union Pacific’s Unique Landscape Problem
As part of an on-campus internship, five BYU Marriott students helped Union Pacific figure out what to do with 8,000 palm trees at one of their transload facilities.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Saying Yes
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
When Strategy and Serendipity Collide
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Introducing New Faculty at BYU Marriott in 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Lessons from a Family of 17
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
BYU Marriott Faculty Recognized at 2023 University Conference
Three BYU Marriott faculty receive awards at the 2023 University Conference.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Ropin' Heels and Wheelin' Deals
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
A Fiery Passion For Environmental Change
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Key to Innovation is Fostering Intellectual Honesty
'The challenge for leaders is to learn how to be more like Mr. Spock'
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Riding Into an Exciting Career
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Big-Picture Conversations
Jared Tate, a 2016 strategic management graduate, would rather build ties with his family than put on a tie every morning to go to work.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Stand-Up Strategy
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Staying on Top
When Isaac Pettit was 14, his uncle gave him an extremely unusual gift--a unicycle. With the promise of $100 if he could learn how to ride the one-wheeler gracefully, Pettit took off.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Nikes and New Jobs
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
A Strategic Switch
When a teacher disciplines a grade school student, it is usually because the student was caught passing notes or talking in class. Unless that student is BYU Marriott alum Nate Gardner.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
Nine Undergraduates Presented with 2022 Bateman Award
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
data-content-type="article"
An Entrepreneur in Entrepreneurship
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=
overrideTextAlignment=text-left
overrideBackgroundColorOrImage=
overrideTextColor=
overrideTextAlignment=text-left
overrideCardHideSection=
overrideCardHideByline=
overrideCardHideDescription=
overridebuttonBgColor=
overrideButtonText=