Strategy
Read about BYU Marriott's Strategic Management program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Enter to Learn, Go Forth to Serve: The 2025 Bateman Awards
In March, one student from each undergraduate program received the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.
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Signing Up to Be Challenged
As the president of the Strategy Society, Adam Boswell hopes to help students thrive by encouraging them to adopt an optimistic attitude about the rigor of the junior core.
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From Social Projects to Passion Projects
Strategy student Talmage Morgan discovered a new passion as he participated in an on-campus internship with the Ballard Center for Social Impact.
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BYU Marriott Students Solve Union Pacific’s Unique Landscape Problem
As part of an on-campus internship, five BYU Marriott students helped Union Pacific figure out what to do with 8,000 palm trees at one of their transload facilities.
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Saying Yes
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
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When Strategy and Serendipity Collide
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
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Introducing New Faculty at BYU Marriott in 2023
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
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Lessons from a Family of 17
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
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BYU Marriott Faculty Recognized at 2023 University Conference
Three BYU Marriott faculty receive awards at the 2023 University Conference.
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Ropin' Heels and Wheelin' Deals
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
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A Fiery Passion For Environmental Change
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
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Key to Innovation is Fostering Intellectual Honesty
'The challenge for leaders is to learn how to be more like Mr. Spock'
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Riding Into an Exciting Career
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
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Big-Picture Conversations
Jared Tate, a 2016 strategic management graduate, would rather build ties with his family than put on a tie every morning to go to work.
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Stand-Up Strategy
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
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Staying on Top
When Isaac Pettit was 14, his uncle gave him an extremely unusual gift--a unicycle. With the promise of $100 if he could learn how to ride the one-wheeler gracefully, Pettit took off.
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Nikes and New Jobs
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
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A Strategic Switch
When a teacher disciplines a grade school student, it is usually because the student was caught passing notes or talking in class. Unless that student is BYU Marriott alum Nate Gardner.
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