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It sounds like something straight out of reality television: a marketing manager for a consumer health care company in Philadelphia switches places with a manager at one of the nation’s top tech companies in Seattle. For four months they work through the challenge of trading places and come away with new insights on marketing. While this premise could be television’s next big hit, the marketing job swap was reality for one BYU alumna.
While watching televised highlights from the Olympic Games in Vancouver, I heard a memorable line from an insurance firm’s commercial: “Will this be known as the great recession or the recession that made us great?” This is good marketing copy and also a profound question. We are, indeed, looking out on a wintry economic landscape, and we are deeply concerned about our students and many others who are struggling to make headway with employment.
Bruce Hymas and his teammates had sixteen connectors, fifty-four sticks, and three minutes. The task: build a tower that holds up a golf ball—and make the tower taller than everyone else’s.
It’s 9:58 p.m. in a small, dark theater. The audience members, an eclectic mix of fashionistas and film fanatics, sit whispering, their faces washed in the green glow of the theater’s exit signs.
The word stress was coined only eighty years ago, yet it is a feeling most people experience every day.
Give Gary Williams ten minutes to explain Cougar Capital and you’ll be sold. Give him an hour and you’ll not only want to invest but you’ll wonder why more universities aren’t doing the same thing with their business programs. And if you give him two years as an MBA student at the Marriott School you’ll develop such a diverse portfolio of knowledge and skills in venture capital and private equity you might just make a career of it.
If you are like most people, getting up and out the door on time can be nothing short of a miracle.
Avid readers are always looking for their next tome. But even if you don’t consider yourself a bibliophile, here’s your chance to find a great read and get lost in its pages. Some of our Marriott School faculty, staff, and students share their favorite books. No more excuses. . . it’s time to read.
A member of Provo’s Municipal Council will soon expand her role from serving the city to serving her country.
A team of BYU undergrads came home with the first-place title from the inaugural Duff & Phelps National Case Study Competition.
Two BYU MPA graduates capitalize on their talents after being named finalists for the Presidential Management Fellows program.
This spring 55 BYU students received the Global Management Certificate from the Whitmore Global Management Center.
A Marriott School professor has been selected to serve on the Board of Overseers for the Malcolm Baldrige National Quality Award.
Who says you can't have your cake and eat it too? One Marriott School of Management student is doing just that.
Jessie Ingraham, a Dixie State College Army ROTC cadet finished ahead of 450 other cadets in the two-mile run at the Army Physical Fitness Test held on Joint Base Lewis-McChord in Washington State. Ingraham, a BYU senior, finished the run in 13 minutes and 12 seconds, making her the top female in this event among her cadet peers and making one of the fastest times recorded this summer.
Marriott School professors explain why the school's grads are among the most sought after by recruiters in a recent Financial Times article.
This spring 25 EMBA students put their jobs on hold to participate in the first-ever EMBA foreign business excursion to the Middle East.
BYU's Social Venture Competition (SVC) is designed to have students apply their entrepreneurial skills to solve social problems.
One professor's research on zookeepers and their dedication to their careers has resulted in a national award from the AOM.
MPA professors are expanding their influence outside the classroom. Find out what drives them when they are not teaching classes.
The Ballard Center recently named Jason Fairbourne its first Peery Social Entrepreneurship Research Fellow.
A BYU study shows that any entrepreneur looking for the best ROI might be better served by a combination of two strategies.
The Marriott School recently increased its ROI when Forbes named Cougar Capital among the most innovative courses.
What does space exploration have to do with business strategy? More than you'd think.