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Faculty Research

Read about cutting-edge research conducted by our prestigious
BYU Marriott faculty.

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Faculty Research

BYU Professor, Partners Create First-Ever Risk Guide to Help Organizations Safely Adopt AI

June 20, 2024
BYU Marriott professor teams with ASU, University of Duisburg-Essen, and industry coauthors to create GenAI Governance Framework.
3 Min Read
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Faculty Research

Mindset Matters

By Lisa Ann Thomson
March 26, 2024
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
15 Min Read
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Faculty Research

Experience Design Study: Attending Campus Devotionals Increases Student Sense of Connection

March 04, 2024
Going to BYU athletics events, joining clubs and playing intramural sports rank high on connection; devotionals rank even higher
3 Min Read
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Faculty Research

BYU professors can detect identity fraud by tracking computer keystrokes

December 19, 2023
Information systems professors at BYU have created a technology using JavaScript that can detect online identity fraud simply by measuring interaction behaviors like keystroke speed.
2 Min Read
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Faculty Research

Accounting for AI

By Todd Hollingshead
November 28, 2023
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
11 Min Read
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Faculty Research

BYU Business Professor is Hunting a Different Type of Ghost this Halloween

October 31, 2023
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
3 Min Read
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Faculty Research

Yelp certified: BYU-led research discovering ways to keep fake online reviews offline

September 26, 2023
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.
3 Min Read
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Faculty Research

BYU researchers: How a switch to a 'growth mindset' is helping empower entrepreneurs in developing nations

August 10, 2023
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.
4 Min Read
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Faculty Research

Hopping Aboard with AI

August 04, 2023
Management professor Peter Madsen has always loved learning. With a 2-million-dollar NSF grant, Madsen is researching train traffic controllers’ use of algorithms.
2 Min Read
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Faculty Research

Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers

June 26, 2023
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
4 Min Read
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Faculty Research

ChatGPT Can’t Ace This Test, but Experts Think It Soon Will… What It Means for Teaching

April 28, 2023
Accounting faculty and students put ChatGPT to the test. The researchers say that while it still has work to do in the realm of accounting, it’s a game changer that will change the way everyone teaches and learns — for the better.
3 Min Read
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Faculty Research

Family History Knowledge Helps American Adolescents Develop Healthy Sense of Identity

March 07, 2023
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
3 Min Read
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Faculty Research

Key to Innovation is Fostering Intellectual Honesty

February 23, 2023
'The challenge for leaders is to learn how to be more like Mr. Spock'
2 Min Read
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Faculty Research

Housing Market Prices, Purchasing Decisions Being Driven by Unseen Forces

December 28, 2022
The new study by BYU Marriott professor Timothy Gubler has found that home prices can impact the current and future value of a home.
2 Min Read
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Faculty Research

How Paperwork at the Doctor's Office Can Lead to Medical Misdiagnoses

November 29, 2022
New research finds that HIPAA forms cause people to lie more about their medical history rather than feel more comfortable about sharing information.
3 Min Read
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Faculty Research

Wearing a pedometer—even if you don’t look at it—may boost step counts

October 28, 2022
Almost half of American adults don't meet recommended weekly physical activity levels, but new BYU research suggests a surprisingly simple way to help increase exercise time.
2 Min Read
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Faculty Research

When it comes to buying stuff, who do you trust to sell it: Government, nonprofits or for-profits? BYU study says...

May 05, 2022
According to a recent BYU study, research showed that when the price and quality of goods and services is the same, consumers favor nonprofits over the government and the government over for-profit companies.
3 Min Read
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Faculty Research

Praising essential workers is not just a good thing, it’s critical, BYU study finds

April 12, 2022
Those who feel unappreciated engage in unhealthy recovery behaviors
3 Min Read
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