Faculty Research
Read about cutting-edge research conducted by our prestigious
BYU Marriott faculty.
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BYU Professor, Partners Create First-Ever Risk Guide to Help Organizations Safely Adopt AI
BYU Marriott professor teams with ASU, University of Duisburg-Essen, and industry coauthors to create GenAI Governance Framework.
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Mindset Matters
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
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Experience Design Study: Attending Campus Devotionals Increases Student Sense of Connection
Going to BYU athletics events, joining clubs and playing intramural sports rank high on connection; devotionals rank even higher
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BYU professors can detect identity fraud by tracking computer keystrokes
Information systems professors at BYU have created a technology using JavaScript that can detect online identity fraud simply by measuring interaction behaviors like keystroke speed.
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Accounting for AI
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
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BYU Business Professor is Hunting a Different Type of Ghost this Halloween
Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
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Yelp certified: BYU-led research discovering ways to keep fake online reviews offline
A new study led by a BYU business professor offers strategic measures that businesses can take (and that consumers should be aware of) to instill a greater sense of trust in online review platforms and combat misinformation.
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BYU researchers: How a switch to a 'growth mindset' is helping empower entrepreneurs in developing nations
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.
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Hopping Aboard with AI
Management professor Peter Madsen has always loved learning. With a 2-million-dollar NSF grant, Madsen is researching train traffic controllers’ use of algorithms.
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Banks Offer Black Entrepreneurs Inferior Loans Even When They Are Better Qualified than Peers
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
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ChatGPT Can’t Ace This Test, but Experts Think It Soon Will… What It Means for Teaching
Accounting faculty and students put ChatGPT to the test. The researchers say that while it still has work to do in the realm of accounting, it’s a game changer that will change the way everyone teaches and learns — for the better.
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Family History Knowledge Helps American Adolescents Develop Healthy Sense of Identity
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
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Key to Innovation is Fostering Intellectual Honesty
'The challenge for leaders is to learn how to be more like Mr. Spock'
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Housing Market Prices, Purchasing Decisions Being Driven by Unseen Forces
The new study by BYU Marriott professor Timothy Gubler has found that home prices can impact the current and future value of a home.
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How Paperwork at the Doctor's Office Can Lead to Medical Misdiagnoses
New research finds that HIPAA forms cause people to lie more about their medical history rather than feel more comfortable about sharing information.
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Wearing a pedometer—even if you don’t look at it—may boost step counts
Almost half of American adults don't meet recommended weekly physical activity levels, but new BYU research suggests a surprisingly simple way to help increase exercise time.
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When it comes to buying stuff, who do you trust to sell it: Government, nonprofits or for-profits? BYU study says...
According to a recent BYU study, research showed that when the price and quality of goods and services is the same, consumers favor nonprofits over the government and the government over for-profit companies.
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Praising essential workers is not just a good thing, it’s critical, BYU study finds
Those who feel unappreciated engage in unhealthy recovery behaviors
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