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Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
Mike Hendron is the new director of the Rollins Center for Entrepreneurship and Technology effective June 17, 2023.
Embracing diverse business experiences has given alumna Mallory Stack versatility and a vision for the future of women in business.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
This year marks a decade of the BYU Crocker Innovation Fellowship program, hosted by BYU Marriott. Teamwork is at the heart of the program, which is designed to be a transformative innovation experience for students from any major across campus.
Even as a young child, Darci Schurig had a love for entrepreneurship. In elementary school, she remembers riding the school bus and selling bracelets and Play-Doh to her classmates.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
BYU Marriott undergraduate and graduate entrepreneurship programs have been ranked No. 3 and No. 6, respectively, in The Princeton Review's annual list.
Entrepreneurship student Morgan Glessing and his team have a plan to (literally) open the doors of possibilities at every college campus nationwide.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.