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BYU Marriott Names Mike Hendron as New Director of the Rollins Center

BYU Marriott School of Business dean Brigitte C. Madrian has announced Mike Hendron as the next director of the Rollins Center for Entrepreneurship and Technology effective June 17, 2023. He replaces Chris Crittenden who had served as the center’s director since 2021.

Photo of Mike wearing suit and tie
Mike Hendron is the Rollins Center director effective June 17, 2023.
Photo courtesy of BYU Marriott.

“During Chris’s tenure, the Rollins Center launched both the Sandbox program and a new study abroad program. The center also restructured the mechanisms to support student entrepreneurs to make opportunities available for more students,” Madrian says.

“Mike knows the center well, having served as its interim director in 2020 and more recently as its academic director. He brings to this role a love for students and a strong connection to both the undergraduate entrepreneurship degree program and to the entrepreneurship minor,” Madrian says. “I look forward to seeing him continue to build strong connections between the center and the academic efforts of the university related to entrepreneurship and technology.”

Hendron earned his undergraduate degree in political science from Brigham Young University, an MBA from University of Virginia Darden School of Business, and a PhD in strategic management from Texas McCombs School of Business. He has worked in a variety of organizations including startups, nonprofits, and diversified firms.

At BYU Marriott Hendron is an associate teaching professor of entrepreneurship and management. He specializes in entrepreneurship, strategy execution, consulting, and corporate social responsibility. His current research is focused on innovation, growth strategy, and strategic decision-making.

“The Rollins Center has provided incredible support for BYU students exploring and pursuing entrepreneurial endeavors for well over two decades now, with some amazing success stories,” Hendron says. “Working with the center for the last seven years has provided some of my most rewarding experiences, and I’m excited to take on this new role. I appreciate the work of Chris Crittenden, our outgoing director, and all his innovative efforts to expand our programs. We have a great team, and we will continue to build on strong foundations to continue to improve and expand our reach as we support the inspired mission of BYU.”

The BYU Marriott School of Business aspires to transform the world through Christlike leadership by developing leaders of faith, intellect, and character. Named for benefactors J. Willard and Alice S. Marriott, the school is located at Brigham Young University. BYU Marriott has four graduate and nine undergraduate programs with an enrollment of approximately 3,300 students.