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As the BYU Marriott School of Business ExDM student experience administrator, Nicole Utley works to help students develop clarity, competence, and confidence: clarity to see what’s possible, competence in their field of study, and confidence to take it out into the world.
Almost every part of a fan’s experience at a professional sports event is designed to optimize their emotional connection to the sport. As part of a team that specializes in sports sponsorships, ExDM alum McKade Peterson carefully considers the factors that maximize sports fans’ experiences around the globe.
Ten BYU Marriott School of Business student volunteered at the World Experience Summit in London and were invited to present a panel about their experiences in the experience design and management program.
ExDM alum Connor Ross's teenage goal to crush track records has since evolved into a career in collegiate sports management.
In April 2025, the BYU Marriott School of Business recognized selected faculty, staff, and administrators for exemplifying the college’s vision, mission, values, and guiding principle in both classroom and administrative work.
The ExDM program has strengthened Sydney Rasmussen's confidence by teaching her how to align her unique strengths with real-world needs.
In March, one student from each undergraduate program received the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.
The following are students who were highlighted in BYU Marriott's 2024 Annual Report on page 9.
Now a professor of experience design and management (ExDM), Patti Freeman draws on her vast research to teach about the power of well-crafted experiences.
Gabrielle Sorensen, a 2019 BYU Marriott alumna and founder of Fleur Gabrielle, uses her experience design training to craft unforgettable floral experiences through a combination of creativity and meaningful client relationships.
Aleia Allen returned home from a field study in the Caribbean with more than just memories—the study spurred her into her first semester in the experience design and management program.
Last May, ExDM students showcased innovative product demos to FamilySearch executives, garnering high praise and paving the way for a promising long-term collaboration.
At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college.
BYU Marriott's ExDM students and faculty stood out at the second annual World Experience Summit for their research-driven understanding of experience design theory.
BYU Marriott School of Business dean Brigitte Madrian has announced the appointment of Mat Duerden as the new chair of the Department of Experience Design and Management on July 1, 2024.
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Going to BYU athletics events, joining clubs and playing intramural sports rank high on connection; devotionals rank even higher
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.