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Experience Design
In March, one student from each undergraduate program received the Bateman Award for their exemplary dedication to the BYU Marriott values, commitment to academic excellence, and profound drive to serve others.
Gabrielle Sorensen, a 2019 BYU Marriott alumna and founder of Fleur Gabrielle, uses her experience design training to craft unforgettable floral experiences through a combination of creativity and meaningful client relationships.
The following are students who were highlighted in BYU Marriott's 2024 Annual Report on page 9.
Now a professor of experience design and management (ExDM), Patti Freeman draws on her vast research to teach about the power of well-crafted experiences.
Aleia Allen returned home from a field study in the Caribbean with more than just memories—the study spurred her into her first semester in the experience design and management program.
Last May, ExDM students showcased innovative product demos to FamilySearch executives, garnering high praise and paving the way for a promising long-term collaboration.
At the start of the fall semester, Brigitte Madrian, dean of the BYU Marriott School of Business, welcomed 11 new faculty members to the college.
BYU Marriott's ExDM students and faculty stood out at the second annual World Experience Summit for their research-driven understanding of experience design theory.
BYU Marriott School of Business dean Brigitte Madrian has announced the appointment of Mat Duerden as the new chair of the Department of Experience Design and Management on July 1, 2024.
Each fall Peter Ward leads his students as they climb Rock Canyon’s rugged walls. Both in rock-climbing classes or ExDM research classes, Ward teaches students how to interlace academic and spiritual studies.
Macy LeCheminant began college with plans to become a professional vocalist, but a medical diagnosis altered those plans. Now an ExDM student, LeCheminant allows her optimism to shape her opportunities.
Going to BYU athletics events, joining clubs and playing intramural sports rank high on connection; devotionals rank even higher
Two weeks into his first semester at Brigham Young University, Aaron Scribner sustained severe facial injuries in a grisly zip-lining accident. Though his injuries altered his life for four months, the experience design and management (ExDM) student at the BYU Marriott School of Business overcame a steep recovery and found a renewed drive to positively impact others.
For two weeks, a group of ExDM students and faculty from BYU Marriott traveled through the Alaskan frontier to learn how exposure to nature and practicing grit can help improve quality of life.
Katelyn Bell, a senior in the ExDM program at BYU Marriott, helped plan the launch for the Sorensen Center for Moral and Ethical Leadership, which included a zipline across Brigham Square on campus.
With the goal to enrich belonging on campus, the Experience Design Society (ExDS) and the Marriott Inclusion Business Society (MIBS) co-hosted “Sit with Me,” an event focused on practicing collaborative dialogue.
Inside the Classroom
BYU Marriott alumna Krislyn Powell has a knack for creating connections, whether as a yogi, an administrator, or a volunteer.
A new BYU study found that individuals who had the healthiest identity development also had high levels of family history knowledge.
The BYU Marriott School of Business welcomed the international Experience Research Society (EXPRESSO) for its third annual Seven Experiences Summit.
When she was in fourth grade, Michaela Horn wanted to run for class president. So when the sign-up sheet landed on her desk, she wrote her name down.
Neil Lundberg, the chair of the Department of Experience Design and Management, has witnessed the ExDM program change and evolve.
As a student at BYU Marriott in the then-fledgling ExDM program, Breck Laing developed transferable business skills to broaden his career opportunities.
April Teames Gantz, a senior in the user experience (UX) design program at BYU, finds joy through working with teams in the BYU Marriott's Rollins Center.