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Strategy
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
'The challenge for leaders is to learn how to be more like Mr. Spock'
As a child, Bethany Bahr loved riding on towering roller coasters, and her mom would joke that Bethany wasn't scared of anything.
Jared Tate, a 2016 strategic management graduate, would rather build ties with his family than put on a tie every morning to go to work.
Not everyone would take being called "funny guy"; as a compliment, but strategy senior Michael Gibbs isn't everyone.
When Isaac Pettit was 14, his uncle gave him an extremely unusual gift--a unicycle. With the promise of $100 if he could learn how to ride the one-wheeler gracefully, Pettit took off.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
When a teacher disciplines a grade school student, it is usually because the student was caught passing notes or talking in class. Unless that student is BYU Marriott alum Nate Gardner.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
BYU Marriott strategy alum Gentry Davies has made a career out of solving tricky projections and analyzing future business opportunities.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.

At home in Australia, strategy senior Jaysen Valdes felt that his goals were out of reach. However, he now uses his skills to reach all of his aspirations.

With its emphasis on teaching students to discover solutions to seemingly impossible problems, BYU Marriott's course Strategy 421: Strategy Implementation is one that Sherlock Holmes would have approved of.