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Accounting Marketing Strategy
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
As professor Mark Zimbelman retires from the School of Accountancy (SOA), he reflects on how his faith has helped him make a lasting impact through both his research and his interactions with students.
Under brilliant lights, Mark Dickson spoke to a crowd hanging on his every word. He was a 20-something college student refereeing a BYU Intramural Sports flag football game, and for him, the stakes had never been higher.
Assistant professor McKenzie Rees had a strong prompting to do a peer-mentoring project for her section of HRM 540: Organizational Effectiveness.
After 33 years of enriching and inspiring the next generation of business students, Monte Swain is teaching his final semester in the School of Accountancy (SOA).
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
How Professors Are Embracing ChatGPT and Artificial Intelligence in the Classroom
Flexibility is the key to success for Lulu Gilbert, a Student Leadership Advisory Council (SLAC) copresident and accounting student at BYU Marriott.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
With two bachelor’s degrees and two master’s degrees, Tricia Seguine is no stranger to learning. She’s learned that she can use her unique educational blend to make a positive impact.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
For the last 15 years, at least one student from the School of Accountancy at BYU Marriott has earned the prestigious Elijah Watt Sells Award; in the most recent exam cycle, two students qualified.
When the stock market crashed in 2008, accounting graduate Jameela Wilcox Howell jumped in to help her husband start Cordovan Art School in Texas.
Understanding that there’s not one right path for everyone, teaching professor of accountancy Melissa Larson works to inspire confidence in students no matter their goals.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Jonathan Liljegren knew early on that he loved accounting, teaching, and the gospel of Jesus Christ. Now at BYU Marriott, he loves being able to combine all three.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.