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Experience Design Human Resources Marketing 2019
Walking timidly into the Tanner Building for her first class of her freshman year, Melissa Trautman didn’t know what to expect from the class or from her future BYU experience. She hoped the course title, Creating a Good Life, would come to literal fruition, but she had no idea the significant impact the class would have on her life.
By the time college starts, most students have gotten rid of their childhood toys. But for BYU Marriott's Experience Design and Management (EXDM) program, professors encourage students to play with toys.

While working as a white-water rafting guide in central Idaho during high school, Mat Duerden got his first taste of how experience design can impact lives.
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
What question are you living? Hal Gregerson asked more than 250 attendees.

BYU Marriott ExDM professor Brian Hill, along with three other BYU professors, recently led a group of fourteen students on a six-week expedition exploring Utah's natural wonders.
Dreams turned to reality for BYU Marriott Society of Human Resources student team on 14 November 2019.

Kickboxing, kayaking, and rock climbing are challenging activities, and for those with physical or mental disabilities, they can seem nearly impossible but the No Barriers Summit attendees would tell you otherwise.
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
Whether the characters are mysterious aliens, troll-like teenagers, or raging toddlers, Susan Harker Bohnet can write a book about them, leaving her readers laughing and crying out loud. Bohnet’s knack for understanding both people and marketing has helped her turn her writing skills into a lifelong career of penning novels and magazine columns.
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
When the BYU Marriott Inclusion Committee gathered data about students’ experiences in the business school, the committee discovered many individuals desired further guidelines on developing inclusive behavior that they could carry with them into the workplace.
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
A new study from researchers at BYU reveals that perceptions of impostorism are quite common and uncovers one of the the best — and worst — ways to cope with such feelings.
ExDM student Lindsey Sampson river rafted in Thailand, visited the great mountains of Nepal, and climbed the Great Wall of China all for school credit.
Emily Codling accomplishes what she sets her mind to. The secret to living your dreams, she says, is asking for the opportunity to do so.
Climbing the tallest mountains in the world, learning to fly, and doing research in Uganda are incredible feats on their own and BYU Marriott professor Stacy Taniguchi has done them all.
For the second year in a row, the Society for Human Resource Management awarded BYU's SHRM chapter with the Student Chapter Merit Award, signifying the chapter's excellence and achievements during the 2018-19 academic year.
Pointillism can give insightful perspective on a student's academic journey. BYU Marriott ExDM students learned how at the department's first-ever Senior Peak Experience.
In a world of endless job listings requiring extensive qualifications, pursuing a career can seem overwhelming. But for Natalie Nyman, helping people land their dream jobs is her dream job.
With a background in law and research interests in the NFL, assistant professor Taeya Howell brings a unique perspective to BYU Marriott.
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.