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Entrepreneurship Human Resources Marketing Strategy
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
To senior Seth Knowlton, the president of the Marketing Association, succeeding in a leadership role isn’t about being a natural leader—it’s about being passionate, involved, and invested in helping others do their best.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
For senior Aaron Adams, choosing a career path was less about finding a perfect fit and more about finding a path that will help him grow.
Assistant professor McKenzie Rees had a strong prompting to do a peer-mentoring project for her section of HRM 540: Organizational Effectiveness.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
The first time senior Tehani Travis applied for a major at the BYU Marriott School of Business, she was sure it was the right path for her—but she didn’t get in. The next year, after much preparation, she applied to two majors and got into both. In front of her, two paths extended into the future, and she had to make a choice.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

Jeff Bednar is a ghost hunter. And while the BYU business professor doesn’t have night vision cameras or ultrasensitive recording equipment, he’s found a bunch of ghosts — including several here at BYU.
Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
Although millions are spent each year on entrepreneurship training that is intended to help alleviate poverty and elevate the quality of life of entrepreneurs in developing nations, these programs often fail to make an impact. BYU researchers and their colleagues have figured out at least one way to change that.