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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Experiences

BYU MA Takes a Trip to the Bay

January 22, 2018
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
1 Min Read
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Employee Spotlight

Expanding Quantitative Marketing Curricula

January 12, 2018
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
2 Min Read
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Alumni Spotlight

Linked Up with LinkedIn

December 20, 2017
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
2 Min Read
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Faculty Research

Free Samples Increase Sales

December 11, 2017
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
2 Min Read
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Faculty Research

Break the Attachment Before You Sell

October 13, 2017
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
2 Min Read
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School News

BYU Announces Business School Changes

August 30, 2017
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
2 Min Read
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Faculty Research

How Senses Affect When You Buy

June 29, 2017
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
3 Min Read
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Student Experiences

IMA Club Lauded for Elite Performance

May 19, 2017
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
1 Min Read
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School News

Bingham Announced as OLS Chair

May 16, 2017
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
1 Min Read
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Alumni Spotlight

Marriott School Graduates Honored

April 28, 2017
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
1 Min Read
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Alumni Spotlight

An Alum's Career-Changing Mindset

April 05, 2017
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
2 Min Read
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Student Experiences

On Your Best Behavior (AL Lab)

April 03, 2017
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
1 Min Read
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Student Experiences

Married Marketers Pursue Paths

February 02, 2017
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
2 Min Read
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Faculty Research

Gauging Brand Health in Real Time

January 04, 2017
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
2 Min Read
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Student Experiences

Analytics Makes Students Marketable

December 09, 2016
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
2 Min Read
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Employee Spotlight

Professor Tom Foster, Former Rock Star

November 04, 2016
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
2 Min Read
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Student Spotlight

Marketing Maven's Sushi Success

October 13, 2016
9 a.m.: Wake up
3 Min Read
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School News

Marriott School Welcomes New Faculty

September 12, 2016
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
8 Min Read
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