Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Sawtooth Competition Sweep
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
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How Hobbies Develop Growth
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
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BYU MA Takes a Trip to the Bay
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
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Expanding Quantitative Marketing Curricula
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
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Linked Up with LinkedIn
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
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Free Samples Increase Sales
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
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Break the Attachment Before You Sell
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
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BYU Announces Business School Changes
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
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How Senses Affect When You Buy
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
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IMA Club Lauded for Elite Performance
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
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Bingham Announced as OLS Chair
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
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Marriott School Graduates Honored
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
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An Alum's Career-Changing Mindset
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
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On Your Best Behavior (AL Lab)
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
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Married Marketers Pursue Paths
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
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Gauging Brand Health in Real Time
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
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Analytics Makes Students Marketable
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
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Professor Tom Foster, Former Rock Star
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
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