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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Experiences

Digital Marketing Class Enhancements

July 18, 2018
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
2 Min Read
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Alumni Spotlight

Pinning Success

May 08, 2018
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
2 Min Read
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Employee Spotlight

Love What You Do

April 20, 2018
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
3 Min Read
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Alumni Spotlight

Alum’s Comedy Entertains Board

April 19, 2018
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
2 Min Read
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Student Experiences

Sawtooth Competition Sweep

April 13, 2018
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
2 Min Read
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Student Spotlight

How Hobbies Develop Growth

February 28, 2018
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
2 Min Read
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Student Experiences

BYU MA Takes a Trip to the Bay

January 22, 2018
Marketing students flew to Silicon Valley to enhance their network and get a sneak peek into the workplace at companies such as Google, Pinterest, and Visa.
1 Min Read
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Employee Spotlight

Expanding Quantitative Marketing Curricula

January 12, 2018
Big data is a big deal. Professor Jeff Dotson is leading the way for BYU Marriott MBA students to gain hands-on experience in analytics.
2 Min Read
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Alumni Spotlight

Linked Up with LinkedIn

December 20, 2017
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
2 Min Read
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Faculty Research

Free Samples Increase Sales

December 11, 2017
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
2 Min Read
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Faculty Research

Break the Attachment Before You Sell

October 13, 2017
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
2 Min Read
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School News

BYU Announces Business School Changes

August 30, 2017
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
2 Min Read
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Faculty Research

How Senses Affect When You Buy

June 29, 2017
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
3 Min Read
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Student Experiences

IMA Club Lauded for Elite Performance

May 19, 2017
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
1 Min Read
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School News

Bingham Announced as OLS Chair

May 16, 2017
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
1 Min Read
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Alumni Spotlight

Marriott School Graduates Honored

April 28, 2017
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
1 Min Read
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Alumni Spotlight

An Alum's Career-Changing Mindset

April 05, 2017
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
2 Min Read
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Student Experiences

On Your Best Behavior (AL Lab)

April 03, 2017
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
1 Min Read
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