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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Experiences

On Your Best Behavior (AL Lab)

April 03, 2017
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
1 Min Read
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Student Experiences

Married Marketers Pursue Paths

February 02, 2017
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
2 Min Read
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Faculty Research

Gauging Brand Health in Real Time

January 04, 2017
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
2 Min Read
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Student Experiences

Analytics Makes Students Marketable

December 09, 2016
Poised on the foothills of “Silicon Slopes,” BYU Marriott School marketing professors are determined to make their students more marketable than ever.
2 Min Read
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Employee Spotlight

Professor Tom Foster, Former Rock Star

November 04, 2016
Tom Foster, department chair of marketing and global supply chain at the Marriott School, had never played two truths and a lie—a game in which players share two hard-to-believe truths and one lie about themselves, then the other players must guess which is the lie. But when pressed for three statements, he said:
2 Min Read
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Student Spotlight

Marketing Maven's Sushi Success

October 13, 2016
9 a.m.: Wake up
3 Min Read
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School News

Marriott School Welcomes New Faculty

September 12, 2016
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
8 Min Read
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Alumni Spotlight

Entrepreneurship Is a Romp

June 03, 2016
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
2 Min Read
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Student Experiences

Generating Buzz, One Viral Post at a Time

June 03, 2016
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
2 Min Read
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Faculty Research

Marriott Prof Studies "Crunch Effect"

March 16, 2016
New doctor's orders: No earbuds, no music, and no watching TV while eating.
2 Min Read
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Employee Experiences

Department Chair Named Journal Editor

February 16, 2016
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
1 Min Read
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School News

Top Marriott School Stories of 2015

December 31, 2015
The Marriott School had an amazing 2015. Here's a list of some of our top stories of the year featuring our outstanding students, faculty and alumni.
3 Min Read
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In the News

Undergrads Named "Best and Brightest"

December 28, 2015
McKenzi McDonald and Tanner Stutz are spotlighted on Poets and Quants list of Best and Brightest Business Majors.
1 Min Read
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Student Experiences

Students Creating Tiny Radio for Athletes

December 08, 2015
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
1 Min Read
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In the News

Entrepreneurship Program Rises in Ranking

November 10, 2015
Brigham Young University's undergraduate and graduate programs ranked No. 2 and No. 7, respectively, in The Princeton Review's recent annual survey for Entrepreneur magazine.
3 Min Read
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In the News

BYU Marriott School Highly Ranked

September 09, 2015
Marriott School undergraduate programs continue to earn high marks from U.S. News, including top rankings in accounting, international business and entrepreneurship.
1 Min Read
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Employee Spotlight

PROF. LEE DANIELS ON REMAKING A BRAND

April 28, 2015
Here’s a challenge marketing professor Lee Daniels poses his students:
2 Min Read
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Student Experiences

Undergrad Experiences Jumpstarting Future Careers

March 19, 2015
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
3 Min Read
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