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Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Spotlight

Marketing Maven's Sushi Success

October 13, 2016
9 a.m.: Wake up
3 Min Read
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School News

Marriott School Welcomes New Faculty

September 12, 2016
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
8 Min Read
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Alumni Spotlight

Entrepreneurship Is a Romp

June 03, 2016
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
2 Min Read
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Student Experiences

Generating Buzz, One Viral Post at a Time

June 03, 2016
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
2 Min Read
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Faculty Research

Marriott Prof Studies "Crunch Effect"

March 16, 2016
New doctor's orders: No earbuds, no music, and no watching TV while eating.
2 Min Read
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Employee Experiences

Department Chair Named Journal Editor

February 16, 2016
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
1 Min Read
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School News

Top Marriott School Stories of 2015

December 31, 2015
The Marriott School had an amazing 2015. Here's a list of some of our top stories of the year featuring our outstanding students, faculty and alumni.
3 Min Read
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In the News

Undergrads Named "Best and Brightest"

December 28, 2015
McKenzi McDonald and Tanner Stutz are spotlighted on Poets and Quants list of Best and Brightest Business Majors.
1 Min Read
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Student Experiences

Students Creating Tiny Radio for Athletes

December 08, 2015
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
1 Min Read
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In the News

Entrepreneurship Program Rises in Ranking

November 10, 2015
Brigham Young University's undergraduate and graduate programs ranked No. 2 and No. 7, respectively, in The Princeton Review's recent annual survey for Entrepreneur magazine.
3 Min Read
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In the News

BYU Marriott School Highly Ranked

September 09, 2015
Marriott School undergraduate programs continue to earn high marks from U.S. News, including top rankings in accounting, international business and entrepreneurship.
1 Min Read
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Employee Spotlight

PROF. LEE DANIELS ON REMAKING A BRAND

April 28, 2015
Here’s a challenge marketing professor Lee Daniels poses his students:
2 Min Read
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Student Experiences

Undergrad Experiences Jumpstarting Future Careers

March 19, 2015
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
3 Min Read
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Student Experiences

Global Supply Chain Competitions Give Students Professional Experience

March 06, 2015
Last month BYU global supply chain management students got a week off of class but it was no vacation.
2 Min Read
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Faculty Research

Dynamic Road Signs Drawing Attention

February 23, 2015
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
2 Min Read
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School News

Entrepreneurship Programs Ranked in Top 10 for Fifth Straight Year

September 17, 2014
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
2 Min Read
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Faculty Research

How Do You Know When a Problem is Worth Solving?

September 09, 2014
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
2 Min Read
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Employee Experiences

Marketing Professor Bruce Money Speaks at BYU Devotional July 22

July 21, 2014
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
1 Min Read
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