Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Marriott School Welcomes New Faculty
Nine new faculty members joined the ranks of the Marriott School of Management as the 2016-17 school year began this month.
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Entrepreneurship Is a Romp
As a busy neuroscience graduate student and teacher of undergrad psychology courses at Duke University, Stephanie Santistevan-Swett needed a versatile outfit to get her through busy days. Rompers—loose, one-piece garments combining a shirt and pants or shorts—were the perfect mix of comfy and cute, but she was having a hard time finding any with sleeves. So she took her love of fashion and her 2009 BYU marketing degree, patched together with some imagination and passion, and stitched together her own company, Eva Jo, to design, manufacture, and sell comfortable and fashionable clothing.
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Generating Buzz, One Viral Post at a Time
You’re scrolling through Facebook, and a video catches your eye. A man is riding a horse on a beach and telling you he is the man your man could smell like.
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Marriott Prof Studies "Crunch Effect"
New doctor's orders: No earbuds, no music, and no watching TV while eating.
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Department Chair Named Journal Editor
The Marriott School's Tom Foster has been appointed the new editor of the Quality Management Journal.
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Top Marriott School Stories of 2015
The Marriott School had an amazing 2015. Here's a list of some of our top stories of the year featuring our outstanding students, faculty and alumni.
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Undergrads Named "Best and Brightest"
McKenzi McDonald and Tanner Stutz are spotlighted on Poets and Quants list of Best and Brightest Business Majors.
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Students Creating Tiny Radio for Athletes
Marriott School students has devised an innovative device to keep outdoor enthusiasts in touch while in nature: A tiny two-way radio that connects to your phone or headphones via Bluetooth.
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Entrepreneurship Program Rises in Ranking
Brigham Young University's undergraduate and graduate programs ranked No. 2 and No. 7, respectively, in The Princeton Review's recent annual survey for Entrepreneur magazine.
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BYU Marriott School Highly Ranked
Marriott School undergraduate programs continue to earn high marks from U.S. News, including top rankings in accounting, international business and entrepreneurship.
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PROF. LEE DANIELS ON REMAKING A BRAND
Here’s a challenge marketing professor Lee Daniels poses his students:
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Undergrad Experiences Jumpstarting Future Careers
Through a recent collaboration with Walmart, a group of Marriott School undergraduates earned high-profile internships.
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Global Supply Chain Competitions Give Students Professional Experience
Last month BYU global supply chain management students got a week off of class but it was no vacation.
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Dynamic Road Signs Drawing Attention
BYU assistant professor Ryan Elder's research found that people react significantly faster to warning signs that depict greater movement.
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Entrepreneurship Programs Ranked in Top 10 for Fifth Straight Year
BYU's undergraduate and graduate entrepreneurship programs were ranked No. 4 and No. 7, respectively.
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How Do You Know When a Problem is Worth Solving?
Many business schools are not teaching MBAs to create new businesses, according to two of BYU's innovation gurus.
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Marketing Professor Bruce Money Speaks at BYU Devotional July 22
Bruce Money will speak on 'The Lord’s “Country and Kingdom” – Your Passport.' at 11:05 a.m. in the de Jong Concert Hall.
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