Skip to main content
Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
data-content-type="article"
Feature

Education Report 2019: Collaborating for Impact

February 26, 2020
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Embracing Change

February 19, 2020
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Marketing Lab's First Case Competition Gives Back to Students

January 28, 2020
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

"A Network Unlike Any Other"

December 19, 2019
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Flying in the Forgotten War

November 20, 2019
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Full-Time Mother and Marketer

November 20, 2019
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Feature

Be All In

November 20, 2019
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
9 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Everyone's Home Teacher

By Kellene Ricks Adams
November 20, 2019
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
11 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

BYU Marriott Alum and Former Professor Scott Smith Honored

November 03, 2019
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Catching Gremlins

August 14, 2019
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Top of the Hustle

August 07, 2019
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
4 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Spotlight

Leading the Marketers

April 18, 2019
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Baby Steps to Success

March 22, 2019
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Where Creativity Meets Research

March 14, 2019
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
3 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Conducting Research Alongside Students

March 14, 2019
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
1 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Student Experiences

Passing the Internship Torch

December 19, 2018
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Employee Spotlight

Preparing Future Game Changers

December 17, 2018
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
data-content-type="article"
Alumni Spotlight

Living Like No One Else

August 06, 2018
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
2 Min Read
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText= overrideTextAlignment=text-left
overrideBackgroundColorOrImage= overrideTextColor= overrideTextAlignment=text-left overrideCardHideSection= overrideCardHideByline= overrideCardHideDescription= overridebuttonBgColor= overrideButtonText=
Previous Next