Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Flying in the Forgotten War
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
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Full-Time Mother and Marketer
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
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Everyone's Home Teacher
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
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BYU Marriott Alum and Former Professor Scott Smith Honored
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
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Catching Gremlins
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
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Top of the Hustle
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
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Leading the Marketers
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
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Baby Steps to Success
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
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Where Creativity Meets Research
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
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Conducting Research Alongside Students
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
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Passing the Internship Torch
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
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Preparing Future Game Changers
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
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Living Like No One Else
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
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Digital Marketing Class Enhancements
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
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Pinning Success
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
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Love What You Do
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
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Alum’s Comedy Entertains Board
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
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