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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Feature

Be All In

November 20, 2019
BYU is a special place. I go to a lot of universities, and there is nowhere else like this. I grew up here on this campus. My father was part of the BYU Marriott faculty for thirty years. There isn’t one part of the Tanner Building that doesn’t have a Smith mark on it somewhere.
9 Min Read
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Alumni Spotlight

Everyone's Home Teacher

By Kellene Ricks Adams
November 20, 2019
Michelle Rhodes had been a widow for about eighteen months when she joined a Facebook group for Latter-day Saint widows and widowers that several people had suggested she join.
11 Min Read
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Alumni Spotlight

BYU Marriott Alum and Former Professor Scott Smith Honored

November 03, 2019
BYU Marriott alumni and former marketing professor Scott Smith was honored during Homecoming Week at Brigham Young University with the prestigious Alumni Achievement Award presented from the BYU Marriott School of Business.
2 Min Read
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Employee Spotlight

Catching Gremlins

August 14, 2019
All roads lead somewhere, and for BYU Marriott assistant professor of marketing John Howell, the many roads he's traveled have brought him back to where it all began at academia.
3 Min Read
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Alumni Spotlight

Top of the Hustle

August 07, 2019
Marketing alum Mitchell Kimball spent his free time messaging, emailing, calling, and visiting anyone involved in careers that interested him, efforts which would prepare him to be a top candidate for his dream job.
4 Min Read
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Student Spotlight

Leading the Marketers

April 18, 2019
As president of the Marketing Association, Emily Beukers fell in love with leadership. I think a lot about servant leadership," she says. "To me, Christ is the best example of that principle."
3 Min Read
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Alumni Spotlight

Baby Steps to Success

March 22, 2019
Every day at 7:30 a.m., an alarm sounds on the phone of BYU Marriott School of Business alum Tyler Morgan which reads, "Go save babies."
3 Min Read
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Student Experiences

Where Creativity Meets Research

March 14, 2019
Who wouldn't enjoy a new cereal made from their favorite donut brand? That's just one of the questions BYU Marriott's Marketing Lab has explored recently.
3 Min Read
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Employee Spotlight

Conducting Research Alongside Students

March 14, 2019
Students regularly help with Ryan Elder's research on advertising effectiveness and sensory marketing.
1 Min Read
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Student Experiences

Passing the Internship Torch

December 19, 2018
Students at BYU Marriott are not strangers to the idea of networking with their peers, but this year the Global Supply Chain Association have taken it to a new level.
2 Min Read
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Employee Spotlight

Preparing Future Game Changers

December 17, 2018
Students in Lee Daniels' International Business class learn to interact within a team framework, and rate each other's presentations. Daniels does this so his students are better prepared for future interviews and job opportunities.
2 Min Read
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Alumni Spotlight

Living Like No One Else

August 06, 2018
Have you ever considered living in a truck to save money on rent? One BYU Marriott alum made this idea a reality.
2 Min Read
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Student Experiences

Digital Marketing Class Enhancements

July 18, 2018
New adjunct professor Bruce Rowe added real world experience and new curriculum to the Internet Marketing of Products and Services course.
2 Min Read
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Alumni Spotlight

Pinning Success

May 08, 2018
Phil Andersen, BYU Marriott marketing alum and partner team manager at Pinterest, knows a thing or two about proactively achieving professional success.
2 Min Read
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Employee Spotlight

Love What You Do

April 20, 2018
BYU accounting students want to involve auditors during company crises an idea that earned them second place at a national competition hosted by Deloitte.
3 Min Read
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Alumni Spotlight

Alum’s Comedy Entertains Board

April 19, 2018
When Hani Almadhoun, a Muslim from Palestine, attended BYU, he found many Mormon friends. One of his favorite stories of his time on campus is how his Mormon friends often introduced him to others.
2 Min Read
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Student Experiences

Sawtooth Competition Sweep

April 13, 2018
BYU Marriott teams dominated at a recent marketing competition, with an MBA team and an undergraduate team claiming the top two spots.
2 Min Read
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Student Spotlight

How Hobbies Develop Growth

February 28, 2018
For Braden Coleman, vlogging with the purpose to journal and celebrate his growing family evolved into a space to share goodness and hone in on his professional skills.
2 Min Read
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