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Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Spotlight

A Passion for Doing Good

October 13, 2020
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.

3 Min Read
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Employee Spotlight

Stepping Outside the Box

October 08, 2020
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

3 Min Read
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Alumni Spotlight

Reaching Personal Summits

September 01, 2020
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.

4 Min Read
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Employee Experiences

BYU Marriott Professor, Colleagues Honored for Minority Entrepreneur Research, Named Finalist for First-Ever Award

August 07, 2020
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs

3 Min Read
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Student Spotlight

Ski Gear and Sales Principles

June 25, 2020
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

3 Min Read
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BYU Marriott Names New Associate Dean

May 14, 2020
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

2 Min Read
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Alumni Spotlight

From the Marketing Program to Motorcycle Apparel

May 14, 2020
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

3 Min Read
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Employee Spotlight

The Perks of Being a Professor

April 16, 2020
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

3 Min Read
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Alumni Experiences

Bringing Marketers Together: BYU Marriott Marketing Program Hosts First Alumni Conference

April 10, 2020
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.

2 Min Read
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Student Experiences

From Intern to President

April 07, 2020
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

3 Min Read
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Student Spotlight

Finding Family in the Marketing Program

April 03, 2020
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.

2 Min Read
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Student Spotlight

The Pursuit of Passion

March 26, 2020
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.

2 Min Read
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Feature

Education Report 2019: Collaborating for Impact

February 26, 2020
Effective teamwork is at the core of every organization’s success, and learning how to collaborate is an essential piece of a BYU Marriott education.
2 Min Read
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Employee Spotlight

Embracing Change

February 19, 2020
Some people fear change, but BYU Marriott Marketing Lab director Matt Madden embraced change to pursue a career that combined his professional experience in marketing and insights consulting with his desire to teach.
3 Min Read
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Student Experiences

Marketing Lab's First Case Competition Gives Back to Students

January 28, 2020
BYU Marriott marketing and first-year MBA students had the opportunity to participate in experiential learning and win cash prizes during the BYU Marriott Marketing Lab's first-ever case competition.
3 Min Read
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Alumni Spotlight

"A Network Unlike Any Other"

December 19, 2019
Between selling a business and starting a career at LinkedIn, BYU Marriott marketing alum Chase Evans has been busy since he graduated in 2018.
3 Min Read
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Alumni Spotlight

Flying in the Forgotten War

November 20, 2019
Quick transitions between life events have always been part of Merle Allen’s unofficial strategy for most of his life. At BYU’s 1954 graduation dance, the marketing grad, senior class president, and former varsity football player proposed to his sweetheart, Carol Beckstrand. After the MC announced the happy news, Allen says they then rushed to Beckstrand’s parents’ home to “tell her folks so we’d get to them before somebody else did.”
3 Min Read
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Alumni Spotlight

Full-Time Mother and Marketer

November 20, 2019
Hanging on a wall in Karen Ranson Peterson’s home is a quote commonly attributed to William Shakespeare: “Expectation is the root of all heartache.” Peterson has largely avoided such heartache because she’s frequently adjusted her life expectations as a result of several crucial experiences, which have led her to where she is today.
3 Min Read
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