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Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Alumni Spotlight

A Sweeter Side of Business

July 21, 2021
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
3 Min Read
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Student Spotlight

In the Market of Creating Opportunities

February 19, 2021
Inspired by the help and guidance he received from his peers and professors at BYU Marriott, marketing senior Parker Stohlton decided to give back.

3 Min Read
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Alumni Spotlight

From the Ground Up

January 13, 2021
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.

3 Min Read
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Employee Spotlight

Helping Others Make Better Decisions

December 17, 2020
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

2 Min Read
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Student Experiences

Preparing Global Marketers

December 02, 2020
BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.

3 Min Read
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Student Experiences

Opening Doors of Learning

October 16, 2020
In the midst of a global pandemic, the Marketing Lab at the BYU Marriott School of Business reinvented itself to help students have meaningful internship experiences.

3 Min Read
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Student Spotlight

A Passion for Doing Good

October 13, 2020
The four years a student spends in high school are a time of growth, fun, and if you're BYU Marriott marketing senior Spencer Call, coming up with creative solutions to help a company save thousands of dollars.

3 Min Read
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Employee Spotlight

Stepping Outside the Box

October 08, 2020
As a singer, BYU Marriott faculty member Jeff Larson recognizes the value of following instructions to create music. However, he encourages students to look beyond the instructions they're given to create new digital marketing strategies.

3 Min Read
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Alumni Spotlight

Reaching Personal Summits

September 01, 2020
BYU Marriott marketing alum Orrin Hancock knows a thing or two about setting goals and following through to reach professional and personal summits.

4 Min Read
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Employee Experiences

BYU Marriott Professor, Colleagues Honored for Minority Entrepreneur Research, Named Finalist for First-Ever Award

August 07, 2020
Dr. Glenn Christensen has been recognized, along with his colleagues, for their research on minority entrepreneurs

3 Min Read
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Student Spotlight

Ski Gear and Sales Principles

June 25, 2020
Whether he's selling ski gear or helping nonprofits refine their marketing strategies, senior Cameron Fry uses the skills from the BYU Marriott marketing program to make an impact.

3 Min Read
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BYU Marriott Names New Associate Dean

May 14, 2020
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

2 Min Read
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Alumni Spotlight

From the Marketing Program to Motorcycle Apparel

May 14, 2020
For BYU Marriott marketing alum Andrew Hancock, the opportunity to film a motorcycling trip through Baja, California, led to co-owning a motorcycle apparel company.

3 Min Read
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Employee Spotlight

The Perks of Being a Professor

April 16, 2020
When Michael Swenson, BYU Marriott Christensen Professor of Marketing, was a PhD student, the words of a visiting professor changed his life.

3 Min Read
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Alumni Experiences

Bringing Marketers Together: BYU Marriott Marketing Program Hosts First Alumni Conference

April 10, 2020
The BYU Marriott marketing program recently made efforts to help alumni connect with each other during the program's first alumni conference.

2 Min Read
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Student Experiences

From Intern to President

April 07, 2020
After finishing a sales internship at Qualtrics last summer, Noah Kirk, a senior in BYU Marriott's marketing program, returned to BYU Marriott and founded the BYU Sales Club.

3 Min Read
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Student Spotlight

Finding Family in the Marketing Program

April 03, 2020
After growing up in war-torn Jerusalem, Jeannine Mosarsa, a senior in BYU Marriott's marketing program, found a second family with the Marketing Association.

2 Min Read
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Student Spotlight

The Pursuit of Passion

March 26, 2020
For Samuel Sorensen, a senior in BYU Marriott's marketing program, pursuing an education in marketing also allows him to pursue his passion.

2 Min Read
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