Marketing
Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Not Your Typical Sales Guy
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
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Delving into the Consumer Journey
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
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Gathering Around the Campfire
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
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Finding a Home at BYU Marriott
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
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Nine Undergraduates Presented with 2022 Bateman Award
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
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Prizes, Professionals, and a Salesapalooza
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
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Drawing on Experience
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
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A Passion for Teaching and Sales
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
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Fueling Customer Satisfaction
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
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BYU Marriott Students Win First Place in Case Competition
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
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New personal branding course educating BYU student-athletes on business in the time of NIL
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
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Always Seeking out New Adventures
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
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BYU Marriott Students Create Sustainable Change
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
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BYU Marriott Welcomes New Faculty
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
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A Sweeter Side of Business
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
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In the Market of Creating Opportunities
Inspired by the help and guidance he received from his peers and professors at BYU Marriott, marketing senior Parker Stohlton decided to give back.
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From the Ground Up
Not many people can say that they helped build a company from the ground up within a year of graduating from college. However, BYU Marriott marketing alumna Luisa Chil can.
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Helping Others Make Better Decisions
Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.
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