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Stories

Marketing

Read about BYU Marriott's Marketing program, the students in our program, the faculty and their research, as well as where our alumni are in their careers.
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Student Spotlight

A Poster that Inspired Persistence

October 03, 2022
Jordan Sitterud, a native of Roseville, California, has always admired basketball player Michael Jordan.
3 Min Read
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Employee Spotlight

Striving to Emulate the Savior

September 14, 2022
Darron Billeter cherishes the moments when his students knock on his office door for a quick visit.
3 Min Read
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Student Spotlight

Led by Faith to Marketing

August 30, 2022
Preston Haight, a senior at BYU Marriott, shares his faith led story to developing a passion for the world of marketing.
3 Min Read
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Student Spotlight

Coca-Cola and Second Chances

August 24, 2022
After initially failing BYU Marriott's introductory marketing class, Trapper Denton persevered and now helps other students do the same.
3 Min Read
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Employee Spotlight

Not Your Typical Sales Guy

August 02, 2022
BJ Allen hopes to share his passion for sales to his fellow students in the BYU Marriott School of Business marketing program.
3 Min Read
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Student Experiences

Delving into the Consumer Journey

By Shirleen M. Saunders
June 21, 2022
In a world of seemingly endless choices, today’s consumers don’t often travel a linear path when making a purchase.
2 Min Read
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Alumni Spotlight

Gathering Around the Campfire

June 08, 2022
When marketing alumna Marinne Pearson was earning her MBA and working part-time, she was also working to rebrand a new company.
3 Min Read
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Student Spotlight

Finding a Home at BYU Marriott

May 19, 2022
When Allie Jensen lost her mother to a lifelong battle with multiple sclerosis, she thought she would never be able to attend college. Now she is a brand-new BYU Marriott graduate.
3 Min Read
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Student Experiences

Nine Undergraduates Presented with 2022 Bateman Award

April 19, 2022
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
2 Min Read
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Student Experiences

Prizes, Professionals, and a Salesapalooza

April 04, 2022
Marketing students at BYU Marriott recently had a chance to network with sales professionals and compete for prizes at the event dubbed Salesapalooza.
2 Min Read
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Employee Spotlight

Drawing on Experience

March 09, 2022
In a drawer in Mike Bond’s office are all the notes he took in training meetings during his 11 years as a brand manager.
3 Min Read
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Employee Spotlight

A Passion for Teaching and Sales

February 25, 2022
After retiring from a long career in sales for startup software companies, Greg Zippi knew exactly what he wanted to do next—teach.
3 Min Read
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Student Spotlight

Fueling Customer Satisfaction

January 21, 2022
BYU Marriott marketing senior, Dustin Leonard discovered that success comes through mentorship, pursuing his marketing passions, and seizing opportunities.
3 Min Read
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Student Experiences

BYU Marriott Students Win First Place in Case Competition

December 22, 2021
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
3 Min Read
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School News

New personal branding course educating BYU student-athletes on business in the time of NIL

October 27, 2021
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
3 Min Read
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Employee Spotlight

Always Seeking out New Adventures

October 08, 2021
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
4 Min Read
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Student Experiences

BYU Marriott Students Create Sustainable Change

September 28, 2021
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
3 Min Read
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School News

BYU Marriott Welcomes New Faculty

September 24, 2021
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
6 Min Read
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