The undergraduate strategy program at BYU Marriott prepares a dedicated group of students for careers in strategy consulting or strategic management in large or entrepreneurial firms. An important part of the strategy program is a capstone project in which student teams work with a company to help it solve a real strategic business problem. Students scope the engagement, diagnose and analyze the issues, and prepare a set of recommendations to the company to successfully improve performance.

Previous Clients

Strategy capstone students have assisted more than thirty clients, including Adobe, Coldwell Banker, InsideSales, L3, and Qualtrics.

Client Reactions

“I was very happy with the group’s work. They came up with some great insights and were very professional. Several people from our staff have commented on the effort they expended.”

“Thank you for allowing your students to be part of our team for the semester. What an impressive group! It is great to know we have such fine future business leaders being educated and prepared for the future.”

Student Reaction

“The strategy capstone is a fantastic program that develops valuable consulting skills. It gives students an opportunity to get practical consulting experience while being involved in all aspects of a consulting engagement. Students must take a leadership role in managing client interactions, developing the scope and work plan for the engagement, and generating high-value analysis and recommendations for the client. They also must learn how to work in a non-hierarchical team and motivate their peers. All this must be done without the safety net of more senior consultants to hold their hands through the process. I know students who have successfully completed a strategy capstone project who have been thrown in the deep end and learned to swim as a team.” — Strategy alum Charles Barrett

About the Director

Dr. James Oldroyd is an associate professor of strategy and Ford Motor/Richard Cook Research Fellow at BYU Marriott. He received his PhD from the Kellogg School of Management at Northwestern University in 2007. Oldroyd was previously an associate professor of management at SKK GSB in Seoul, South Korea, for five years and an assistant professor of international business at Ohio State University for three years. He teaches courses on strategy, strategy implementation, international business, and negotiations to undergraduates, MBA students, and business executives.

Sponsor a Project

If you are interested in sponsoring a project, click here to submit an application.