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MBA Marketing 2017
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Jackson, Wyoming—the gateway to the grand Tetons—is almost always bustling. Snow-capped peaks and expansive horizons draw crowds to this tiny outpost in the American west.
Reducing the compensation of a CEO by half is not an easy decision. But for board members with shareholders to consider, tough decisions like these are sometimes necessary.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
Two BYU Marriott teams hit last-minute curveballs out of the park at an HR case competition.
A BYU MBA team's solutions for a big name company were rewarded at a recent ethics case competition.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
Alum Jason Barron's new book, taken from sketches he made while taking notes during his EMBA courses, is two years of business school packed into one priceless book of pure awesomeness.

The BYU Marriott School of Business MBA program was cited for its human resource emphasis and its support of student families.
The program improved two spots over its previous ranking thanks to its outstanding return on investment.
John had Yoko, Scott had Zelda and Johnny had June, but for five BYU MBA students, the secret to case competition success depended on a muse of their own creation.
Though Ahmad Salah uses his BYU MBA network to further his professional goals, he also channels his Rolodex towards an altruistic outlet as well.
MBA alum and American Express VP Shawn Bryant has more than a few stamps in his passport.
“We’re riding a rocket ship right now,” says 2006 MBA alum Sam Bernards of his work with one of Utah’s fastest-growing companies, comfort-tech manufacturer Purple. His career has been a series of fast-paced experiences, from innovating within the world’s largest retailer to angel and venture investing, and he’s not planning to stop pursuing new ideas anytime soon.
As an MBA student at BYU, 2016 graduate Mike Johnson walked the streets of Europe, full of hope that he would someday live and work there. Now he lives in Madrid, and he credits the Whitmore Global Management Center (GMC) with helping make his dream a reality.