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You may think twice before listing "multitasking" as a skill on your resume due to top-notch research performed by BYU professors on security warnings.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Tis the season for workplace giving, and new research from BYU Marriott professor Rob Christensen reveals a blueprint for institutions looking to increase charitable donations.
Scroll through Twitter or watch an NFL game and you'll quickly remember we live in a time of unprecedented political polarization. Who's to blame for the lack of unity?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
David Wood, associate professor of accountancy, received the 2017 Accounting Horizons Best Paper Award from the American Accounting Association. The award is his seventh AAA best paper award overall.
Chris Silvia not only conducts energy policy research that is influencing the way battery-powered electric vehicles are promoted, he also plays a mean bagpipe.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
I feel a deep sense of gratitude for Brigham Young University and its noble purpose. It has been at the very root of my conversion to the gospel and has laid the foundation for my private happiness and my professional progress.
The promised powers of incorporating data into decision-making read like an advertisement: Make decisions better, faster, and more accurately! Minimize uncertainty and maximize returns! Gain agility and accountability! Facilitate innovation and disruption in all the right ways!
Remember that bad acquisition? The one who couldn’t handle the office environment and left all dried up in the middle of busy season? Or that great candidate who needed a lot of attention but really brightened up the place? Acquiring the right office plant has a lot more to do with fit than with the color of your thumb. To cultivate a mutually beneficial working relationship, scan the résumés of these office plants for a skill set that aligns with your organization’s goals.
The stories I have chosen to tell are not easy for me to share. These are not my proudest moments, and I usually prefer to wear my confident, professional persona for public consumption.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
The National Advisory Council (NAC) is commemorating fifty golden years of helping the BYU Marriott School of Management shine. During this time, NAC members have provided wise vision for the school, generously funded programs, selflessly mentored students, and even made personal sacrifices to keep the school from closing its doors. To join in the jubilee, we’ve compiled this tribute of fifty facts, stories, and memories of the contributions NAC members have made to place the Marriott School at the top and extend the influence of BYU worldwide.
Most of you will never have heard of Andrew Skurka, but those who like to backpack will know the name. He was the 2007 National Geographic Adventurer of the Year.
