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Marketing Strategy 2023 2020
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

'The challenge for leaders is to learn how to be more like Mr. Spock'
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
If you know Austin Henline, a senior in the strategy program at the BYU Marriott School of Business, then you know you can think about him without having the word connection come to mind.

Liz Dixon often sheds joyful tears as she watches her students present their solutions at international case competitions.

Ben Lewis, an associate professor in the management department at BYU Marriott, recently received the Emerging Scholar Award.

With more than two thousand miles ahead of him, BYU Marriott alum Matthew LeBaron started a bike ride across the country to raise money for diabetes research.

Marc Dotson, assistant professor of marketing, ventured through various fields of study, before discovering how marketing could help fulfill his main aspiration.

BYU Marriott marketing students are gaining firsthand knowledge of what it means to truly make the world their campus.

At fifteen years old, BYU Marriott strategy junior Marissa Barlow once failed to find the perfect swimsuit to take on a family vacation, an experience that would help define her young career.

When BYU Marriott strategy senior M'Kenna Breckenridge first got an internship offer from CVS Health, she didn't anticipate that she'd complete that internship at her kitchen table.

She might be dealing with cancellations or organizing presentations while stuck in a snowstorm, but Anne Sledd always finds ways to make things happen.

Ashtynne Wade once organized an event where people built chains of glow sticks to raise money for charity. As a BYU Marriott student, she wants to continue adding light to the world.