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Marketing Strategy 2023 2021
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
After spending most of his time as an undergraduate student preparing for law school, Kurt Herrmann received surprising inspiration to change career paths.
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
BYU Marriott student Danny Dudley studies strategy to bring his passion for environmental conservation issues to business.
'The challenge for leaders is to learn how to be more like Mr. Spock'
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
The potential to achieve lasting and meaningful success in life is within each of us—at least that's what strategy senior David Rawson says.
BYU Marriott School of Business marketing students won first place at the 2021 MarketStar Sales and Analytics Champion Competition.
The BYU Marriott School of Business is working with BYU Athletics in helping to take the next step in name, image and likeness innovation.
What do you get when you combine business strategy and students from 16 different majors? A group dedicated to applying strategic principles to any career.
Four BYU Marriott students helped create a sustainable alternative for Walmart's supply chain process through the Ballard Center for Social Impact.
The Brigham Young University Marriott School of Business welcomes nine new professors this fall.
The more Breann Hunt learns about social impact causes, the more the strategic management senior envisions businesses changing the way they operate forever.
After realizing his student apartment did not have a recycling program, BYU Marriott strategy alum Ryan Smith went to work to create his gig economy recycling company Recyclops.
Thanks to his education from BYU Marriott and the example of his father, marketing alum Carlos Valles lives his passion for business working at The Hershey Company.
Four years ago, BYU Marriott alum Stephen Farnsworth wanted to move technology forward. In order to reach his goals, he took a risk—one that has paid off years later.