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Senior Kirsten Keith has embraced the BYU Marriott marketing program’s emphasis on community.
You could say that Gerald “Jerry” Petersen earned his master’s degree in marketing from BYU because he loved to sing.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
Dean Brigitte C. Madrian has announced the appointment of Ryan Elder as the next chair of the Department of Marketing and Global Supply Chain.
Study reveals racial bias, discrimination in financial services, but also identifies actions minority small business owners can take
Adjunct marketing professor Scott Rackham brings his experienced flavor to the classroom.
BYU Marriott students competed against universities from across Utah in the annual 2023 MarketStar event.
Now that Luke Mocke is linked up with LinkedIn, he is finding ways to mentor students and help them land their dream jobs too.
Eating free samples at big box stores like Costco has become a weekend tradition for many shoppers. But just how effective are free samples when it comes to actually attracting purchases and loyalty?
Ever tried to sell something you've owned for a while on Craigslist and found that no one is willing to pony up what you're asking?
The Brigham Young University Board of Trustees has approved a change to the name of the university's business school and two of its departments in addition to changing seven undergraduate emphases to majors.
New research finds the type of sensory experience an advertisement conjures up in our mind taste and touch vs. sight and sound has a fascinating effect on when we make purchases.
With a competitive pass rate and record scores, it's no surprise that BYU's student club won the Clark Johnson Award and a $5,000 grant.
Marriott School of Management dean Lee Perry has announced John Bingham as the new chair of the organizational leadership and strategy department, effective 1 July.
Alfred Gantner, cofounder of Partners Group and an MBA alum, shared his insights on a balanced life as the featured speaker at convocation on 28 April.
Two years after graduating with a degree in marketing from the Marriott School in 1990, Jenner Marcucci decided he was going to make his first $100,000 and buy a house—and then he did it.
At the Y, Marriott School faculty have the cutting-edge resources to help them answer “Why?”
Kevin and Karlin Ramussen study marketing together, are graduating this April together, will start their careers at Nelson Professional Marketing in Cincinnati together, and get to celebrate their second wedding anniversary in May together.
When a person types “Mercedes” into a Google search bar, does it mean they are likely to buy one, or does it simply mean they want to print off photos and hang them on the wall?
The Marriott School at Brigham Young University announces ten MBA candidates as its 2004 Hawes Scholars. The honor, which carries a cash award of $10,000, is the highest distinction given to MBA students at the school.
In an economy characterized by receding retirement funds and a volatile stock market, a group of BYU MBA students beat the odds – and 18 other universities - to earn a 32 percent return on their portfolio. Sponsors of the competition, brokerage firm D.A. Davidson & Co., awarded the Marriott School's Peery Institute with a $7,000 check for successfully managing the company's $50,000 investment portfolio throughout last year.
School Touted as Place to Hire Ethical Graduates
A class of Marriott School students has established the university’s first-ever endowed scholarship funded by a single class. With the help of matching contributions from the BYU Annual Fund campaign, the students contributed enough to form a scholarship endowment of $30,000.
Students in the MBA Marketing Association organized a networking trip to Portland, Oregon, and Seattle last January. They met with companies in the area and with the Puget Sound chapter of the Management Society.