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Entrepreneurship ROTC Strategy
Claire Keller Busco is no stranger to success, both in the classroom and in the workforce. As a strategy student at the BYU Marriott School of Business—a place where she has found opportunities around every corner—Keller attributes it all to a habit she can’t seem to kick: saying yes.
Air Force ROTC cadet Easton Allsop’s journey to become a pilot began in Bodney, England—the place where his great-grandfather trained to be a pilot and where Allsop first foresaw his own future.
Lieutenant Colonel Travis Bailey planned to make his assignment in Kansas City his last. With a leap of faith to request a new position, Bailey was transferred to BYU, where he is now the chair of the Department of Military Science and head of BYU’s Army ROTC.
Eight professors joined the faculty at the BYU Marriott School of Business in 2023. “We are excited to welcome these new faculty members,” says Brigitte Madrian, dean of BYU Marriott. “In line with our mission to develop leaders of faith, intellect, and character, these new faculty bring insight and experience that will contribute to the educational experience BYU Marriott offers its students.”
In the quest to alleviate poverty, BYU researchers are discovering how a growth mindset matters as much as a skill set.
During summer training for Army ROTC cadets, BYU student Aidan Fryan received the Patton Award, which distinguishes a single cadet out of roughly 600 who demonstrated confidence, boldness, dash, and daring during a time of crisis.
At the yearly BYU ROTC presidential review, Brig. Gen. Derek O’Malley was presented with the 2023 Patriot Award for his dedication to the values of duty, honor, country, God, and family.
Joseph Edmund, a member of the BYU Air Force ROTC, has worked hard over the past 10 years to make his dream of becoming a US fighter pilot a reality.
Jeff Dyer is not only interested in anomalies—he is also one himself. And as professor at BYU Marriott, he continues to balance calculated plans and happy accidents.
BYU Marriott School of Business dean Brigitte C. Madrian has announced the appointment of Bonnie Anderson as the school's newest associate dean.

Sterling Petersen has such a passion for mountain biking, he decided to make it his day job. Since graduating from BYU Marriott’s entrepreneurship program, he’s created multiple startups focused on mountain biking products and has built a collaborative work environment in the process.
One of 15 children, Trixie Judd spent much of her childhood helping raise her younger siblings. Now at the BYU Marriott School of Business, Judd feels at home in the strategy program, where leadership, hard work, and close bonds are valued—just as they were growing up.
Three BYU Marriott faculty receive awards at the 2023 University Conference.
Wearing Nike shoes, surrounded by BYU sports paraphernalia in his office without a textbook in sight, Bill Keenan works to put the job-seeking students he advises at ease.
From active-duty commission to serving as a member of the Army Reserves, Jared Sturgell is earning his MBA at BYU Marriott while assisting BYU’s Army ROTC.
Nine students were recently honored as 2022 Bateman Award recipients for their excellence both inside and outside the classroom.
TRUE Africa provides educational and humanitarian sponsorships to orphans and other vulnerable children. “We operate entirely on volunteer efforts, enabling 95 percent of every dollar donated to go toward program services,” Hite says.
Far from her family and home back in Maryland, Alayna Grossnickle found comfort and camaraderie in the BYU Army ROTC.
Travis Bailey is the new department chair for military science and head of BYU’s Army ROTC program effective July 17, 2023.
At the 2023 Sandhurst Military Skills Competition, the BYU Army ROTC team overcame multiple injuries to showcase distinguished leadership and teamwork in spite of an uncertain outcome.
Mike Hendron is the new director of the Rollins Center for Entrepreneurship and Technology effective June 17, 2023.
Embracing diverse business experiences has given alumna Mallory Stack versatility and a vision for the future of women in business.
Mason Dahl, a seventh-generation cattleman and senior in the strategic management program, sees himself as the future cowboy strategist of the beef industry.
Jeffrey Burningham, adjunct faculty and partner to the Rollins Center for Entrepreneurship and Technology, believes the creative process is pivotal to a fulfilling life.